In the most simple terms, a sales operations manager enables sales team to sell more, better. At their core, salespeople only want to sell. The best ones do this by genuinely helping customers by providing them with products and solutions that improve their lives. Salespeople also use technology to make their jobs easier. The tools, […]
Building sales cadences in Salesforce is an effective way to streamline your lead response or prospecting efforts. To stay competitive, using a sales cadence (also called a sales sequence), or automation of sales messaging, is no longer just an option. Today, it takes an average of eight touches before a sales rep makes contact with […]
Salesforce is an incredibly flexible CRM with a vast number of applications available to add to its functionality. In fact, Salesforce’s AppExchange marketplace contains over 3.5 million applications. However, with so many third-party apps at your disposal you must be careful of which you choose to implement within your business. Poorly built tools, or those […]
Email has always and will forever be a key component in your sales toolbox. There’s plenty of email service providers to choose from, one of which is Gmail. Gmail has rapidly become the email platform of choice for sales organizations due to its ease of integration with other apps. For example, Gmail completely integrates with […]
There has never been a better time to be in sales. Only a short time ago, salespeople had to spend more than half of their time on tedious tasks like taking notes, logging calls and prioritizing leads. But sales force automation (SFA) technology and sales automation tools now enables reps to spend more time doing […]
Calls might be the most important of all sales activities. All the emails your inside sales reps send, and all the social outreach they do is designed to get prospects on the phone. The phone is where deals truly move forward, and it is usually where they’re closed To fully utilize a CRM like Salesforce, […]
Dreamforce is finally here! But with over 180,000 attendees, 3,200 sessions, and hundreds of speakers across only four days, where are you going to spend your time? Luckily, we’ve done more than a few stints at Dreamforce, and happen to know exactly what to see between client meetings. So, to help you plan your time […]
Years ago, back when I was prospecting at another company, I remember cold calling a lead four or five times before finally getting her on the phone. When I finally did, I realized that I knew nothing about what her company did or even what her role was at that company. After asking some potentially intrusive […]
Eric Dreshfield is an advocacy manager at Apttus. According to Salesforce, the MVP Program recognizes exceptional individuals within the Salesforce community for their leadership, knowledge, and ongoing contributions to the community. They embody and represent what the spirit of the community is all about by being accessible & responsive, while sharing their expertise and knowledge about the ecosystem. MVPs are […]
Sales acceleration software is a category of software that’s designed to maximize sales revenue by driving sales efficiencies and improving sales effectiveness. This involves not only automating sales processes, but also increasing the velocity of sales by helping reps identify the best prospects, connect with them more successfully and have more intelligent conversations during the […]
Ever been curious about the return on investment your competitors are getting from their technology investments? While the sales acceleration ROI story is one we at RingDNA hear every single day, many companies are still trying to make sense of how best to use sales technology (let alone how to measure ROI!). Both questions are well […]
So you’re going to Dreamforce. Aside from customer or partner meetings you may have, there’s also a seemingly endless assortment of  attractive events and activities. How do you choose where to spend your valuable time? Having attended every Dreamforce since 2008, I know more than anyone how difficult it is to plan your schedule. The quality […]