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It’s a cardinal sin to be boring in sales. It’s not your value proposition that’s initially interesting to your buyer. It’s you. Creating a working connection with a buyer, or a human, demands that you demonstrate a sincere interest in them as a person. It also demands that you be interesting to them in return. […]
Objections. They’re a pretty hot topic (did that sentence make you feel like you had on a Nirvana shirt?). The other day, I heard an ad on the radio from some guy who claimed to be “the world’s best sales trainer.” He was selling his sales program, and said he could teach you how to […]
Every day, someone somewhere is publishing a mediocre podcast episode about B2B sales. Look no further than your podcast app and social feeds for proof. If you listen closely enough, you can hear someone switching on their mic and hitting the record button. And for all those podcasts, there are listeners. In 2020, an estimated […]
Why are you wasting valuable sales time having salespeople negotiate contracts? I’ve grown plenty of high performing sales teams. I’ve never spent a dollar on training my sellers on negotiation. That’s not their job. Not to mention most sellers are horrible at it. (Though most think they are great at it.) What many sellers consider […]
2 min read - April 22, 2021
Let Your Sellers Sell
Let your sellers sell. It’s how they learn. Jesse Marsch is the first American to coach a soccer team in the UEFA Champions League, the premier club competition in the world. He’s the head coach of Red Bull Salzburg, the top team in Austria. He’s a master motivator and incredibly thoughtful about how to develop […]
You can’t stop at hearing. You have to listen, too. There’s a significant difference between hearing and listening. We use the words interchangeably. Which is a mistake because “hearing” and “listening” have very different meanings. (Just as persuasion and influence mean distinctly different things.) Hearing is an involuntary process that detects noise (or vibrations). Listening […]
What we do in sales is not complicated. We find the story in every one of our buyers. There are many experts who would have you believe that sales in the B2B world is, first and foremost, a process that is freighted with complexity. While process is unavoidable in selling, it does not define it. […]
“I’m sorry.” As a child, were you ever told to tell someone that? My guess is that you were. Do you remember how it felt? You probably didn’t mean it, so it didn’t feel genuine. See, telling someone exactly what to say never really works the way we’d like. It comes off as stale, and […]
3 min read - April 13, 2021
Are You Antifragile?
Are you antifragile? Or just fragile? How do you react and respond to volatility, randomness and disorder? I’ve been re-reading Nassim Taleb’s book: Antifragile: Things That Gain From Disorder. People usually believe that resilience is the inverse of fragility. It’s not. As Nassim writes “Antifragility is beyond resilience or robustness. The resilient resists shocks and […]
Selling doesn’t start until you ask a question. This is counter-intuitive to many sellers. Yet, it’s a hard truth that you can’t sell if you’re doing all the talking. If a buyer wanted a one-sided conversation with you about your product, they’d visit your website. Where they’d be able to gather the same information without […]
2 min read - March 29, 2021
The Goldilocks Paradox
Remember Goldilocks and the Three Bears? Goldilocks found the balance between her porridge being too hot and too cold. Sellers are similarly challenged to strike the right balance between being overconfident and being less than confident. Researchers have found that being overconfident has its benefits. It also has downsides that can leave you in the […]
2 min read - March 24, 2021
Embrace Your Giant
In his great essay, Self-Reliance, Ralph Waldo Emerson wrote, “My giant goes with me wherever I go.” We all have giants that tail behind us. Emerson was referring to our giants as the embodiment of our self-doubts, insecurities, timidity and weaknesses. Our giants represent the sum of our vulnerabilities. We feel the burden of these […]