Dreamforce 2013 is just a few days away and we’re gearing up for what’s sure to be a whirlwind week.  In addition to presenting two exciting breakout sessions, we’re going to be demoing our new Intelligent Dialer for Salesforce. We built the app especially for inside sales reps using Salesforce.com. To celebrate Dreamforce and our […]
A phone call is almost always an important moment. I call my friends and family when texting or posting on Facebook just won’t do, and I call businesses when I’m serious about making purchases. Working in business communications, I’ve had more than one person ask me if people even call businesses anymore as consumers. “Don’t […]
We’re excited to announce that our Founder and CEO Howard Brown will be presenting at this year’s Cloud Expo. Cloud Expo, which focuses on ways that cloud computing is transforming enterprises, is being held November 4-6 at the Santa Clara Convention Center. As we all know, any amount of data is useless unless it’s delivered intelligently, to […]
As marketers, we talk a lot about generating leads and driving ROI. But when customers receive the right messages across every touch point, revenue follows. Tracking the impact of marketing campaigns on inbound call activity in Salesforce.com is a powerful way for marketers to determine which marketing campaigns create valuable customer relationships. The result of […]
Google and HP have teamed up to release the new Chromebook 11. Not only does it boast a full-sized keyboard, but weighing 2.3 pounds, it’s about as portable as a pad of paper. At home, I’m a “Mac guy,” through and through.  And while there are occasions at work that I use  my Mac to […]
Ever wish that business phone on your desk was as smart as the one in your pocket? With our new Intellgent Dialer for Salesforce.com customers, it can be even smarter. Our softphone works as an extension in Google Chrome (the world’s number one browser) and syncs data with Salesforce.com (the world’s number one CRM), enabling […]
TwilioCon 2013 is quickly approaching, and we’re hoping we’ll see you there. Twilio’s annual conference, which takes on September 17-19 in San Francisco, brings together developers, entrepreneurs an decision makers focused on revolutionizing communications. We’ll be at our booth in the Partner Pavilion throughout the conference starting in the afternoon of the 17th. We’re excited […]
Each day, companies interact with customers and prospects through a flood of channels including email, phone and social media platforms. The number of cumulative interactions with our contacts can be daunting at a small company, let alone at an enterprise. It’s no wonder that companies of all sizes are embracing customer relationship management (CRM) platforms […]
For many Google Analytics users, the prospect of achieving 360 degrees of inbound search visibility suddenly became impossible during the fall of 2011. On October 18th of that year—a day that SEOs will forever consider infamous—Google announced that organic search query results from users signed into Google would be hidden from all web analytics services, […]
Our desire to collaborate with our fellow human beings is built into our genetics. In fact, evolutionary anthropologists recently discovered that young humans prefer to work together to solve problems, while chimpanzees do not exhibit such a preference. It has been said that it takes a village to raise a child, and in B2B sales, […]
According to a new report from Accenture and CSO Insights, 44% of enterprise Chief Sales Officers (CSOs) remain skeptical of their firms’ ability to hit revenue targets. To address this clear-and-present danger, the report has identified several areas for improving the effectiveness of sales organizations. One of the report’s key findings is something that we’ve […]
In my last post, I discussed how traditional behavioral data analysis differs from contextual data, which I defined as information that is delivered to the right person at the right time within an actionable context. Today I’ll discuss the three broad types of data that matter most to sales agents. Prioritization Data In enterprise companies, […]