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A marketer’s job should not end where a salesperson’s job begins. One of the biggest mistakes that B2B marketers make is assuming that their job should end with lead generation. But All B2B marketers should be full-cycle marketers, which is to say they should stay engaged with sales and help move leads through each stage of […]
According to recent data from the Bridge Group, 24% of sales development reps (SDRs) report directly to Marketing. These numbers are similar to what we’ve been seeing with our own customer base, indicating not only more responsibility for customer acquisition from marketing leaders, but also increasing alignment between Sales and Marketing. Simply put, closing deals is no longer […]
Several years ago, before I went into sales myself, a friend of mine was working at one of the major musical instrument retail stores. I vividly remember him telling me something that reshaped the way I thought about sales, that the people who worked in the accessories department (selling strings, distortion pedals, tuners, etc.) made a […]
This year at Dreamforce, our CEO Howard Brown served as moderator on two panels that brought together some of the most inspiring leaders working in sales today. Our first panel featured John Barrows (sales trainer to some of the world’s leading tech companies), Peter Gracey (co-Founder of AGSalesworks and CEO of Quota Factory) and Aaron […]
It’s hard to believe that it is almost time for Dreamforce again! The past year has been an exciting one here at RingDNA, as we’ve expanded our line of products, features and customer base. We’ve learned quite a bit over the past year from working with our customers, and we’re excited to share some secrets and best […]
This is a guest post by RingLead’s Director of Marketing, Amanda Nelson.  As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifully in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not […]
With RingDNA, sales reps have the power to improve lead quality by simply rating calls. While of course the holy grail for gauging lead quality will always be ROI, RingDNA’s call rating feature enables sales reps to quickly signal marketers when campaigns are or aren’t driving great calls. This real-time visibility can inspire marketers to work […]
I like to think of Salesforce Dashboards as the reward for all the work marketing and sales teams put into Salesforce. Using dashboards, it’s possible to have a single view of all – or nearly all – the metrics you’ll need to not only monitor results and efficiency, but also show off your accomplishments at your next […]
I think every salesperson has had the experience of losing a deal to a competitor. It’s never a great feeling, but I try to see each lost deal as an opportunity to learn ways to better solve customers’ pain points. Tracking which competitors you’re losing deals to and why is one of the best ways to […]
We’re excited to announce that our Founder and CEO Howard Brown will be participating in this year’s ITEXPO in Las Vegas. He’ll be part of an exciting panel that discusses the future of enterprise telecommunications. Along with Howard, the panel will feature Larry Lisser (Embrace) as moderator, as well as TextGen’s Thomas Howe and VSnap’s […]
I remember a time I was working at another company as an account executive (AE), when our sales development rep (SDR) transferred a call over to me out of the blue. There was no data about the prospect in in our CRM, so I didn’t know what solutions she was interested in buying, I didn’t […]
If I had a dollar for every time a company has fired an amazing salesperson because he or she wasn’t good at prospecting for new leads, I’d be sipping margaritas in my mansion in Cabo right now. According to the TAS Group, more than two thirds of account executives (AEs) fail to hit quota. Now does this mean […]