The B2B Marketer's Guide to Managing Inbound Sales Reps

Looking for more ways that your marketing team can enable your sales team? Judging by the number of inbound-focused sales reps that report directly to marketing (nearly half), a lot of your peers are too.

We partnered with Heinz Marketing to figure out how marketers can help sales reps close more revenue, and distilled our findings in our new eBook, The B2B Marketer’s Guide to Managing Inbound Sales Reps.

Whether you’re a marketer that is new to sales enablement or an executive looking to further harmonize your marketing and sales teams, this eBook is for you.


  • New ideas on lead scoring and prioritization
  • The most vital sales metrics for inbound marketers
  • Tips for inbound call distribution
  • How to support sales reps with content through every buying stage
  • A glossary of essential inside sales terms