Sales Academy

Learn about the strategies, tactics and technologies used by the world’s top sales teams.

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Webinar

How to Build Your Sales Dream Team
Two enterprise tech co-founders and a global enterprise head of sales reveal how to successfully hire, train, and coach A-level reps in a fierce labor market.

eBook

The ROI of Sales Acceleration Software: A Buyer’s Guide
In today’s hyper-competitive sales landscape, investing in sales acceleration tools has become a necessary means of survival. But which tools will be best for your company’s bottom line? By reading this actionable (and highly scannable!) guide, you’ll become a sales technology expert in less than ten minutes.

Tool

The Ultimate Sales Call Evaluation Checklist
We created the Ultimate Sales Call Evaluation Checklist in order to help you transform newly hired or unsuccessful sales reps into winners. We’ve included a variety of categories that will help you quickly assess each rep’s strengths and weaknesses in order to empower each rep to exceed quota.

Webinar

From Cold to Customer – How to Maximize Sales Engagement With Personalized Messaging
RingDNA’s CEO Howard Brown just teamed up with sales prospecting experts John Barrows (sales coach to Box, Salesforce, etc) and Heather R. Morgan (email coach to Aaron Ross, KISSMetrics, etc) on a webinar that reveals how to radically upgrade your outbound sales responses using personalized messaging.

Tool

The B2B Target Buyer Persona Template for Inside Sales Teams
We’ve created a B2B Target Buyer Persona template which was designed specifically to help inside sales reps at B2B companies do a far better job of targeting sales-ready prospects.

eBook

How to Build a Powerful Sales Compensation Plan
A better sales compensation plan could be the secret sauce to boosting sales performance at your company. Packed with industry best practices and insider tips, this actionable eBook will provide you with everything you need to know in order to structure and implement compensation plans that drive powerful results.

Webinar

Building a Powerful Sales Compensation Plan
RingDNA CEO Howard Brown recently joined forces with CeCe Bazar (Sales Strategist at OpenView Partners) and John Kosturos (VP of Sales at RingLead) on a webinar that reveals how to create and implement sales compensation plans that drive powerful results.

eBook

The B2B Marketer’s Guide to Managing Inbound Sales Reps
Looking for more ways that your marketing team can enable your sales team? We partnered with Heinz Marketing to figure out how marketers can help sales reps close more revenue, and distilled our findings in our new eBook.

eBook

What’s Keeping Sales Leaders Up at Night?
For our latest eBook we asked sales leaders which emerging trends are threatening sales success. Our eBook not only addresses these challenges, but also offers actionable tips to help you succeed where your peers are failing.

Webinar

How to Close Bigger Deals
RingDNA’s CEO Howard Brown recently joined forces with Craig Elias (creator of Trigger Event Selling) and Andy Paul (bestselling author of Amp Up Your Sales and Zero Time Selling) on a webinar that delivers dozens of actionable tips on how to close bigger deals.

Webinar

The B2B Prospecting Code: Secrets for Aggressive Pipeline Growth
RingDNA’s CEO Howard Brown teamed up with Ben Sardella (co-Founder, Datanyze) and Craig Wortmann (CEO, Sales Engine) on a webinar that reveals proven and actionable B2B sales prospecting secrets.

eBook

20 Great Salesforce Guides for Sales and Marketing
Looking to get the most out of Salesforce? Our best and brightest have curated a list of 20 Salesforce guides that will help any sales or marketing team successfully implement and optimize Salesforce to deliver maximum ROI.