Chris Anthony is the Vice President, US Consumer Goods and Marketing Cloud at Salesforce. This is another in a series of conversations I’ve been having on this show about mental health, sales, and business. In June 2020, on the 15th anniversary of his sobriety, Chris went public with his story for the first time. He […]
Every rep knows what it’s like to make a mistake during a call that costs them a deal. But what if you could automatically warn reps right before they make a mistake, and more importantly, keep them from making the same ones over and over again? It may sound like science fiction, but thanks to advances in artificial intelligence, virtual sales assistants can now warn reps when they’re about to botch a call and tell them how to take corrective action.
Vince has been selling big deals into the enterprise and leading enterprise sales team in the SaaS space for a long time, so settle in for a great conversation about the big changes we’ve seen in enterprise sales this past year.
With virtually all sales teams working remotely, sellers are facing unprecedented competition for their buyers’ attention. With in-person meetings largely off the table, sellers need ways to truly stand out in order to win their prospects’ attention and trust.
Mark McInnes is author of the book Tactical Pipeline Growth: Winning the Outbound Battle for New Business. I enjoyed Mark’s book, and this conversation with him, because he’s a bit of a contrarian on the myths and bad practices that have built up around prospecting. For openers we talk about why Mark believes that it’s […]