Sales Academy

Finally marketers have the ability to tell, in real time, not only which calls drive the most calls but also the most valuable calls. This eBook reveals five ways that marketers can use call tracking to make smarter marketing investments.

7 Ways to Drive Revenue with Call Tracking. Businesses all over the globe are finding new ways to use marketing technology to drive revenue. While digital advertisers once saw online engagements as a more cost-effective alternative to more costly call centers, rising search prices and increased mobile adoption are now validating phone metrics as a conversion channel.