14 Top Sales Leaders Reveal Their Most Essential Sales Metrics

Are you tracking the right sales metrics? We asked 14 bestselling authors, sales coaches and CEOs to reveal metrics that they feel are essential to crushing quota and driving growth. The results are sure to not only surprise you, but help you build a world-class inside sales team.


Paul Alves

CEO, AG Salesworks

John Barrows

Sales trainer to the world’s leading tech companies

Matt Bertuzzi

Marketing and Operations, The Bridge Group

Howard Brown

Founder and CEO, RingDNA

Adrian Davis

Author, Human to Human Selling

Craig Elias

Author of SHiFT

Geraldine Gray

Salesforce MVP, CEO Endiem

Matt Heinz

President, Heinz Marketing

Penny Herscher

President and CEO, FirstRain

S. Anthony Iannarino

The Sales Blog

Jill Konrath

Author of Agile Selling

Jaime Muirhead

VP of Sales, RingLead

Lori Richardson

Mid-market Sales Influencer, Writer, Consultant & Trainer

Aaron Ross

Author of Predictable Revenue