When we set out to create RingDNA’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without […]
Call tracking solutions can provide value across a wide range of industries, and any business that sells over the phone can benefit. As an example, let’s look at how dentists can use call tracking to discover which marketing efforts are bringing in new patients. Calculating Lifetime Value As in any healthcare-related service, new patients are […]
Over the last decade, the software-as-a-service (SaaS) business model has become more clearly defined. New cloud-based startups are popping up every week. They compete for market share through a variety of marketing efforts such as paid search ads and inbound content marketing, with the bigger players at the higher end pouring a lot of money […]
Lead handling and routing is one of the most vital features of any marketing automation solution. With a robust solution such as Marketo, for example, leads from specific forms can be configured to alert a specific set of sales reps and other interested parties, and trigger many other behaviors upon delivery, such as scoring values. […]
Imagine that you’re a lead qualification agent, inside sales rep, or any of the important people that take inbound sales calls. You’re working hard to ensure that callers are qualified leads, prioritize those leads, and hand them off to the most qualified sales reps. For most lead qual agents, this process usually entails creating a […]
The “Nexus of Forces” may sound like something out of J.J. Abrams’ new Star Trek movie, but it’s a term that market research firm Gartner is using to describe the convergence of social, mobile, cloud computing and information technology. And, according to Gartner vice president Joanne Correia, “CRM is at the eye of the Nexus […]
If content isn’t already the king of your marketing department, it might be high time to schedule a coronation. New data from Hubspot shows that inbound marketing (i.e. social media, blogging, SEO copywriting and other content creation efforts) can not only generate more leads than outbound efforts, but also deliver a lower cost-per-lead (CPL). Hubspot’s […]
Do you know which pieces of marketing collateral are helping your inside sales reps close deals? Heck, do you know which collateral is even being used? According to a recent survey from research firm ITSMA, businesses spend more of their budget on creating sales collateral than on any other marketing category. That’s right – brands are […]
According to Gartner, businesses are spending $12 billion each year on customer relationship management (CRM) systems worldwide. But far too often, these systems are underused. This is often due to the difficulty involved in leveraging CRM in the field. Fortunately, CRM is being revolutionized by the mobile promise, “there’s an app for that.” Third-party mobile […]
How long before enterprises primarily – or even exclusively- deploy mobile devices and focus on developing mobile solutions? While this might sound far-fetched to some, remember that there was a time when the thought of abandoning land lines was barely fathomable. Likewise, I remember all too well when laptop computers were primarily used for business […]
  Former L.A. Lakers and Chicago Bulls head coach has a new book called Eleven Rings, in which he will detail his journey en route to becoming the most winning coach in the history of professional basketball. Phil Jackson’s often-unorthodox coaching style has won him the reputation as a transformative leader in the hyper-competitive world of […]
Before building RingDNA, we spent years on the marketing agency side, and were bewildered by the absence of call tracking systems that used best practices when passing call metrics to Salesforce.com. As anyone who has done any custom CRM workflow knows, deviating from best practices can quickly get very expensive and very messy. Of particular […]