A new report from Gartner shows that 28% of marketers have reduced their investment in traditional advertising to spend more on digital marketing, which are expected to increase 9% this year. The Marketing Spending Report for 2013, which surveyed more than 250 marketers from U.S.-based enterprise companies with more than $500 million in yearly revenue, across six […]
Conferences, summits, trade-shows and other in-person events present your marketing team with a stack of opportunities. Events deliver the chance to interact with valuable prospects face-to-face, gain name recognition for your brand, and size up the competition. However, following each event, marketers are often challenged to determine whether their in-person efforts delivered results.  By adopting […]
As a marketer who previously worked as an inside sales rep, I have some personal insight into why friction can develop between these two departments. I only needed to type “why Sales h-” into Google and the first autofill suggestion was “why sales hates marketing.” The web is brimming with literature on the subject. But […]
It looks like 2013 is going to be a huge year for our partner Salesforce.com. In 2011, Gartner reported that Salesforce.com’s CRM market share was 16.7%, second only to SAP. However, Gartner is now predicting that 2013 will be the year that Salesforce.com will be crowned leading CRM vendor worldwide. While developing a native enterprise […]
When I first started out in sales, I recall that my coworkers and I used to spend up to ten minutes taking notes after a sales call. At the time I thought I was being thorough, but I’ve since learned that each second I spent taking notes was a second I wasn’t spending on the phone […]
Author Robert Louis Stevenson once stated that “everyone lives by selling something.”  No matter the products or services you’re selling, sell them better and you’re likely to live better. When formulating an ideal sales strategy, what you are selling matters less than to whom you are selling. Namely, are you targeting consumers (B2C) or other […]
Harvard Business Review (HBR) recently released a list predicting sales trends for 2013. While the entire list is compelling, one of the trends that resonates with us most is that salespeople will increasingly suffer from technology fatigue. Technology fatigue is the idea that the sheer volume of technical solutions deployed to increase sales efficiency are actually […]
We are constantly working to ensure that RingDNA’s mobile CRM apps improve sales efficiency. Our latest update focuses on helping agents access important information quicker, while our Salesforce automation features save time between sales calls. By our count,  RingDNA Free for Salesforce can save a dozen or so discreet steps with sales followup tasks, which can […]
The New Year is always a time to look at ways which we can improve ourselves. For some it’s hitting the gym more often, and for others it’s spending more time with your family. But for many sales professionals, it’s also a time to consider new ways to capture better clients and close bigger deals. […]
A survey conducted by the National Sales Executive Association reveals that only 10% of sales professionals are following up with leads more than three times. While nearly half (48%) of sales agents are never following up with their leads at all. The same survey shows that 10% of sales are closed on the fourth contact, […]
One of the coolest features of our new app RingDNA Free for Salesforce is the simple fact that it allows you to make and take phone calls on your iPad. While you can use your iPad’s internal speakers and microphone, we think it’s often more practical to use a Bluetooth headset. A great Bluetooth headset can […]
We’d like to thank our early adopters for all the feedback we’ve been receiving since launching RingDNA Free for Salesforce. We’re hearing a lot about increased productivity and fun. Here’s what we’ve been hearing: RingDNA Slashes Call Prep Time Sales reps spend 24% of their time researching to prepare for sales calls, according to a recent […]