When we set out to create RingDNA’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without needing help from a Salesforce administrator. The third was speed. It shouldn’t take a day – or even an hour – to set up call tracking, even from a complex channel like Google AdWords.
Our latest product video shows you how easy it is to connect your RingDNA account with Google AdWords. Your entire AdWords account is then searchable within RingDNA, allowing you to easily select which campaigns, ad groups and keywords you’d like to track. We’ll then show you how to track at the keyword level, provisioning a unique phone number instantly.
The best part is that you can use native Salesforce.com dashboards to see which keywords truly drive the most valuable calls (you’ll want to invest more in those, and consider eliminating those that don’t). Easy, fast and powerful. What more could you want?
Watch our video and see how easy it is to connect your Google AdWords account with RingDNA.
William Tyree is the Chief Marketing Officer of ringDNA, where he works collaboratively with the team to drive breakthrough growth while creating an iconic brand that inspires companies to improve sales experiences. Previously, he was CMO at FaceFirst and VP of Marketing at DemandResults. His thought leadership has appeared in Forbes, Entrepreneur, the Atlantic and elsewhere.