What if every lead that called your company could be instantly connected to someone specializing in the product they want? If you could do that, how much more business could you close? For example, let’s say that you sell cloud app hosting packages that you are advertising on Google AdWords. With RingDNA, the moment a […]
TwilioCon 2013 is quickly approaching, and we’re hoping we’ll see you there. Twilio’s annual conference, which takes on September 17-19 in San Francisco, brings together developers, entrepreneurs an decision makers focused on revolutionizing communications. We’ll be at our booth in the Partner Pavilion throughout the conference starting in the afternoon of the 17th. We’re excited […]
For many Google Analytics users, the prospect of achieving 360 degrees of inbound search visibility suddenly became impossible during the fall of 2011. On October 18th of that year—a day that SEOs will forever consider infamous—Google announced that organic search query results from users signed into Google would be hidden from all web analytics services, […]
Like many others before me, discovering marketing automation was a defining point in my career. And once you see the light, there’s no going back. I remember the old days of sending out email campaigns without any knowledge of how those campaigns were affecting conversions or contributing to pipeline. But marketing automation tools such as […]
An interview with Andrea Wildt, VP of Product and Marketing for Full Circle CRM. As marketing budgets continue to expand, it’s increasingly critical to understand how marketing efforts impact pipeline. Traditional ROI models give credit to a single effort that impacted a sale or opportunity. For example, if a prospect views a tweet, then performs […]
It’s no longer a question of whether marketers should invest  in social media. Social platforms like Twitter, LinkedIn and Facebook are blooming with valuable behavioral data about your customers. Not surprisingly, there has been an explosion in social media advertising. BA Kelsey has predicted that by 2017 social media ad spend will more than double […]
We’re occasionally asked why we chose to target our initial product line toward Salesforce.com customers. While Salesforce is currently the world’s largest CRM vendor, that only happened recently. One of the main reasons we partnered with Salesforce is because they’ve grown their business, in part, through smart acquisitions. Each new acquisition adds new dimensions to […]
Are you able to connect all of your direct marketing efforts to revenue that’s closed over the phone? Brands spend millions of dollars each year on direct marketing efforts, yet they often lack the insight to qualify which direct engagements really drive ROI. If your business is struggling to quantify the returns on your direct […]
When we set out to create RingDNA’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without […]
Call tracking solutions can provide value across a wide range of industries, and any business that sells over the phone can benefit. As an example, let’s look at how dentists can use call tracking to discover which marketing efforts are bringing in new patients. Calculating Lifetime Value As in any healthcare-related service, new patients are […]
Over the last decade, the software-as-a-service (SaaS) business model has become more clearly defined. New cloud-based startups are popping up every week. They compete for market share through a variety of marketing efforts such as paid search ads and inbound content marketing, with the bigger players at the higher end pouring a lot of money […]
Even the most experienced marketers aren’t always clear on which phone call tracking features will add the most value to their particular business model. We recently released Call Tracking: The Definitive Buyers’ Guide, to not only help businesses compare call tracking systems, but also to help them evaluate which  features can add the most value. […]