Lead handling and routing is one of the most vital features of any marketing automation solution. With a robust solution such as Marketo, for example, leads from specific forms can be configured to alert a specific set of sales reps and other interested parties, and trigger many other behaviors upon delivery, such as scoring values. […]
For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]
A new survey has revealed that more than half of businesses are choosing telecom providers based on the availability of application programming interfaces (APIs). Telephony APIs are typically used to add features to existing applications such as call conferencing, call recording and SMS. As APIs move toward becoming the preferred way for businesses to access wholesale […]
“The leads are weak? You’re weak.” Two decades after Alec Baldwin used those words to berate an underperforming sales team, Glengarry Glen Ross is still a cult favorite among sales managers. The Pulitzer Prize-winning story endures, epitomizing the endless struggle between sales and marketing over lead quality. Marketing generates leads, and sales is expected to […]
RingDNA has proven victorious at StartupCamp6! Thanks to an inspired pitch by our Founder and CEO, Howard Brown, we were voted first place. Howard pitched our vision for the future of voice communications, highlighting features currently available on our app, RingDNA Free for Salesforce, while outlining upcoming features on our product roadmap. The “ready, set, pitch” […]
After an exciting, interactive demonstration, we’re proud to announce that RingDNA architect Kyle Roche has won the top prize in the Dreamforce Hackathon ’11. The Twilio-sponsored Hackathon challenged developers to build a social enterprise app with the potential to change the way that companies do business. The app had to utilize one or more of […]