When I was working as an agency marketer, I had the opportunity to work with several healthcare clients. Though the particular healthcare services those companies offered ranged, they all had a couple things in common. First of all, they all operated call centers that took inbound calls from prospective patients. Secondly, they were investing heavily in ads that were specifically […]

Whether you are trying to generate leads for your own company, or you work for an agency that traffics in leads, chances are that  you aren’t taking enough credit for your efforts. There’s a lot of talk amongst marketers about creating a culture of accountability, in which marketers are able to report the ROI of […]

Many of our marketing customers have never used a call tracking solution before. For them, call tracking opens a rich new world of closed-loop reporting, finally enabling them to make smarter ad investments and take credit for ROI closed over the telephone. But for other customers, Revenue.io is not their first rodeo. They’ve come to […]

LeadsCon is here, and we’re super excited to be presenting again! LeadsCon is the definitive conference for lead generation, vertical media and direct response marketing. It has brought together an international community of marketers who, like us, value marketing accountability and results-based marketing. We’re looking forward to speaking with lead generation agencies, companies and individual […]

Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]

After Google released their fourth quarter 2013 earnings, one thing is clear: more people are clicking on Google AdWords than ever before. Paid clicks are up 31% year-over-year! While this shouldn’t come as a shock, what is infinitely more interesting is the fact that cost-per-click (CPC) declined 11% since the fourth quarter of 2012. In […]

2020 update: This post contains legacy content regarding Revenue.io features. For the most recent up-to-date information about Revenue.io, please check out our amazing solutions at www.revenue.io   Revenue.io has always given marketers the ability to track the ROI on calls from  search marketing, including Google AdWords, Yahoo and Bing. But as of today, Revenue.io now […]

Since launching its suite of developers’ tools, companies have used Twilio to build a wide range of cloud-based voice and SMS applications. We chose to incorporate Twilio platform because of their scalable and reliable voice APIs. While many businesses investigate Twilio looking for innovative and reliable telephony solutions. While Twilio offers great options for building […]

Dreamforce 2013 is just a few days away and we’re gearing up for what’s sure to be a whirlwind week.  In addition to presenting two exciting breakout sessions, we’re going to be demoing our new Intelligent Dialer for Salesforce. We built the app especially for inside sales reps using Salesforce.com. To celebrate Dreamforce and our […]

A phone call is almost always an important moment. I call my friends and family when texting or posting on Facebook just won’t do, and I call businesses when I’m serious about making purchases. Working in business communications, I’ve had more than one person ask me if people even call businesses anymore as consumers. “Don’t […]

We’re excited to announce that our Founder and CEO Howard Brown will be presenting at this year’s Cloud Expo. Cloud Expo, which focuses on ways that cloud computing is transforming enterprises, is being held November 4-6 at the Santa Clara Convention Center. As we all know, any amount of data is useless unless it’s delivered intelligently, to […]

As marketers, we talk a lot about generating leads and driving ROI. But when customers receive the right messages across every touch point, revenue follows. Tracking the impact of marketing campaigns on inbound call activity in Salesforce.com is a powerful way for marketers to determine which marketing campaigns create valuable customer relationships. The result of […]