LeadsCon is here, and we’re super excited to be presenting again! LeadsCon is the definitive conference for lead generation, vertical media and direct response marketing. It has brought together an international community of marketers who, like us, value marketing accountability and results-based marketing. We’re looking forward to speaking with lead generation agencies, companies and individual […]
Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]
After Google released their fourth quarter 2013 earnings, one thing is clear: more people are clicking on Google AdWords than ever before. Paid clicks are up 31% year-over-year! While this shouldn’t come as a shock, what is infinitely more interesting is the fact that cost-per-click (CPC) declined 11% since the fourth quarter of 2012. In […]
2020 update: This post contains legacy content regarding ringDNA features. For the most recent up-to-date information about ringDNA, please check out our amazing solutions at www.ringdna.com   RingDNA has always given marketers the ability to track the ROI on calls from  search marketing, including Google AdWords, Yahoo and Bing. But as of today, RingDNA now […]
Since launching its suite of developers’ tools, companies have used Twilio to build a wide range of cloud-based voice and SMS applications. We chose to incorporate Twilio platform because of their scalable and reliable voice APIs. While many businesses investigate Twilio looking for innovative and reliable telephony solutions. While Twilio offers great options for building […]
Dreamforce 2013 is just a few days away and we’re gearing up for what’s sure to be a whirlwind week.  In addition to presenting two exciting breakout sessions, we’re going to be demoing our new Intelligent Dialer for Salesforce. We built the app especially for inside sales reps using Salesforce.com. To celebrate Dreamforce and our […]
A phone call is almost always an important moment. I call my friends and family when texting or posting on Facebook just won’t do, and I call businesses when I’m serious about making purchases. Working in business communications, I’ve had more than one person ask me if people even call businesses anymore as consumers. “Don’t […]
We’re excited to announce that our Founder and CEO Howard Brown will be presenting at this year’s Cloud Expo. Cloud Expo, which focuses on ways that cloud computing is transforming enterprises, is being held November 4-6 at the Santa Clara Convention Center. As we all know, any amount of data is useless unless it’s delivered intelligently, to […]
As marketers, we talk a lot about generating leads and driving ROI. But when customers receive the right messages across every touch point, revenue follows. Tracking the impact of marketing campaigns on inbound call activity in Salesforce.com is a powerful way for marketers to determine which marketing campaigns create valuable customer relationships. The result of […]
What does it take to become a successful entrepreneur? This is the question Entrepreneur on Fire – or EOFire, as it’s known to fans – seeks to answer in its ongoing series of interviews with business leaders. Past guests have included marketing guru Seth Godin, Nimble’s Jon Ferrara and Shark Tank’s Barbara Corcoran. In the most […]
Dynamic phone number insertion (DNI) is a process that marketers use to measure the impact of digital efforts on  inbound phone calls. When a lead clicks though to your site from any advertisement, DNI technology displays a number that’s unique to the specific search engine, web page, keyword or other source. By tracking call tracking […]
What separates the best agencies from the rest of the herd? Creative vision? Attention to detail? Sure, those things will always be important. But, at the end of the day, your customers are hiring you to deliver results. The best agencies are those that can not only deliver good results, but can also perpetually connect […]