In this episode, Jordan, Alastair, and Howard talk about how daunting the job of an enterprise seller is and why most reps don’t hit quota. It’s a great discussion about how to utilize data during the critical moments that matter in deals to create augmented intelligence for reps. Follow the Hosts on LinkedIn: Jordan Henderson […]
Maura Rivera, shares her amazing growth story from starting as an executive assistant to leading marketing at her company today. She also talks about how marketing and sales are changing to address shifts in the landscape and their initiatives to empower their sellers to meet these new challenges.
Stu Heinecke is an editorial cartoonist for the Wall Street Journal and author of How to Get a Meeting with Anyone and the newly-published How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth.
Erik Host-Steen, discusses the Round Canoe Phenomenon where misalignment between Sales, Marketing, and Products causes the boat to go around in circles. Ultimately, misalignment causes missed targets, higher churn, and lower retention of key employees.
It’s no secret that buyers aren’t sitting around waiting to get sales calls or emails. And while cold prospecting may be an interruption, it doesn’t need to be a nuisance. Nearly half of reps feel unprepared to hit the phones and emails, and in a historically turbulent market, there is very little room for error.
Tim Hughes discusses how sellers can leverage social media to generate leads and meetings by creating a buyer-centric profile, expanding digital territory, and creating content. He details how to present your LinkedIn profile to achieve this goal and how your digital territory is expanded through conversations.
Jennifer Colosimo and Howard Brown shares how they facilitate behavior change in leadership, individuals, culture, and how they execute sales strategies. She highlights the importance of storytelling for effective selling and the value of coaching to see certain red lights that you shouldn’t blow through.