Sean Sheppard discusses introducing innovation that requires the specialized role of commercialization leaders, either to grow the innovation from within or to find a partner who can from without.
Orrin Broberg discusses the need for manufacturers and distributors to embrace the new digital buying model of millennial customers which demands collaboration between these three entities.
Jim Duffy walks through his research process which has dramatically increased his bookings and how to utilize this research during the actual cold call.