The ringDNA Selling Forward Conference brought together the world’s top sales and marketing thought leaders, attracting thousands of executives, managers, and reps from across the tech landscape. In over 20 sessions across two days, the speakers discussed the strategies, tactics and technologies needed for “the next normal.” They covered how sellers can expect to succeed […]
The Moment of Discovery is Really the Discovery of the Question Jonas Salk was one of the greatest scientific minds in American history. He is most well known for discovering and developing the first safe and effective vaccine for polio. He once said “What people think of as the moment of discovery is really the […]
What does inbound sales mean in 2020? If you ask five different companies how they define inbound sales, you may just get five different answers. That’s because sales processes vary wildly from organization to organization. Some companies split salespeople into dedicated inbound and outbound sales development teams, while other companies task reps with both prospecting […]
By now we all know that things are, and likely will be different for some amount of time. But how will things actually be different? Sales and marketing teams had to first adapt to remote selling, managers had to learn to coach from afar as teams reshaped their messages, changed strategies, and found new ways […]
I’m admit to being kind of a data geek. I love KPIs, metrics and stats that reveal something new about process and the behaviors of both sellers and buyers. While I appreciate the value of data, I’ve learned the importance of keeping data in perspective. I’m aware of the limitations of data. And I’m aware […]
We’re experiencing a time of unprecedented turmoil. A time of chaos. Everything feels out of control right now. Especially out of your control. It’s natural to feel anxious. I normally spend a good chunk of my life traveling for business and pleasure. Instead of catching frequent JetBlue transcontinental flights, I’m staring out the window of […]
A couple important thoughts about Business Acumen for sellers. #1: Business acumen for sales is not about recognizing how one sales situation is similar to others you’ve encountered. Acumen is about understanding how it’s different. That’s how you uncover real opportunities in sales. The unexpected big deals. The opportunities that your competitors were too lazy […]
Day 6 of WFH. Well, that’s not entirely accurate. I’ve largely WFH the last 20 years since starting my company in 2000. It can be incredibly isolating to work on your own. Since salespeople tend to be social animals this can be a hard period. The initial transition period is usually not so bad. It’s […]
Enabled by modern technology, remote work is becoming more and more popular. Linked to an increase in employee happiness, work/life balance, productivity, and performance, many companies are exploring the option. Conflated by current events that have led to a massive cancellation of corporate travel, many companies are investigating the possibility of temporary remote work for […]
It is a common fear that artificial intelligence will take over human jobs, reduce the number of jobs available to humans, and ultimately negatively impact the labor market. Today, BNN Bloomberg turned to ringDNA CEO Howard Brown for his take on the impact of AI. Howard shares that artificial intelligence will not steal jobs from […]
The Sales Enablement Soiree was one of our favorite events at Dreamforce 2019. Not only did this single-day event contain enough information for an entire week, but it also gave attendees and sponsors alike the opportunity to coverage around the idea of sales enablement to see where it has been, and what it means for […]
Dreamforce 2019 was an incredible time for ringDNA, we all got to meet some incredible people, attended some awesome sessions, and participated in some super impressive events. One of our favorites was the 2019 Sales OpsStars conference that took place alongside Dreamforce. There, we meet at the intersection of sales, marketing, and demand generation to […]