You don’t have to be a manager to be a coach. In my career, some of the best coaching I received was from other sellers; my peers. In addition to helping others, peer coaching is also a great way to learn how to improve your sales skills Want to learn how to take your sales […]

Don’t let other people define you. You can achieve success on your own terms. Check out the evaluation of Tom Brady by NFL scouts prior to the NFL draft in 2000. “Poor build, Skinny, lacks great physical stature and arm strength, Lacks mobility and the ability to avoid the rush, lacks a really strong arm, […]

A sales process does not win deals. A seller does. It’s not your sales process that connects with a potential buyer. It’s not your sales technology that activates the interest of a prospect. Your sales process isn’t the one building trust and credibility with the buyer. Your sales tech doesn’t inspire the prospect to take […]

Sales managers often say “Janet wants to be liked by her buyers” as if that were a bad thing. Sometimes it is. However, it doesn’t need to be. Let me explain. If your motivation to be liked by your buyer is that it gives you the warm fuzzies all over from being validated by another […]

Too often I see sales coaching fall into one of two categories: strategizing and game-planning sales opportunities coaching the mechanics of sales New tools and apps support this orientation. AI-powered call recording and analysis tools are a good example. They’re useful tools for managers to use to coach the mechanics of selling. “Say this, not […]

Introducing a new ringDNA video series… Brought to you by YODA AI. U.S. companies spend over $70 Billion a year on sales training. Yet, sales managers are stuck repeating the same coaching advice again and again. Take ringDNA’s very own Sr. Director of North America Sales, Ryan Vaillancourt, for example. When asked, “When you review […]

Research has found that the ability to understand and share the feelings of another person can actually increase your brainpower. But, only if you use it. So, if you’re in sales, you have two essential motivations to be empathetic: Empathy is an avenue to connect with your buyer It gives your brain a boost and […]

“I spend 98% of my day sitting in my office and thinking about what I can do to get my team to play just 1% better.” – Pete Carroll (NFL Head Coach, Seattle Seahawks) I love this quote. It speaks to the reality of performance improvement. Especially for skill-based professions. Such as sales. Technology can […]

Jonas Salk was one of the greatest scientific minds in American history. He is most well known for discovering and developing the first successful polio vaccine. He once said, “What people think of as the moment of discovery is really the discovery of the question.” If you, as a sales professional, can keep this solid […]

In October 2020 we set out on a singular mission: to find the greatest sales coach in the world, and award them a title they deserved. This wasn’t a simple mission – we wanted to find a way to represent the manner and methods that the best sales coaches use in such a way that […]

Sales coaching and sales training are both sales performance improvement methodologies that are here to stay. The benefits of both are obvious, but many teams question when to use one or the other. The truth is that for a sales organization to be truly successful, they must use both. But, it must be done properly. […]

Join ringDNA’s search for the greatest sales coach in the world. Sales coaches are among the single biggest drivers of success for any sales team and its time that they get the spotlight. In the age of data, metrics, KPIs, analysis, trends, and charts, sales is ultimately still a human endeavor. Numbers don’t sell, humans […]