A Simple Lesson Very early in my sales career I made a cold call on the CEO of a large homebuilder in my territory. I was selling computers for what was at the time one of the larger computer companies. I was freshly trained in sales and computers, a newly minted sales rep ready to […]

Everyone feels the constant push-pull in sales. You want to make the big deal happen. However, the buyer isn’t yours to control. You want to push. You have to be patient. Pushy? Patient? You gotta be both. Being pushy is not about asking for the order. Buyers expect that from you. Though it has no […]

Experience is a great teacher. There’s a limit, however, to how much it can teach. Ben Franklin, one of the Founding Fathers, wrote, “Experience is a dear teacher, but fools will learn at no other.” Ben Jonson, the English playwright and poet who was a contemporary of Shakespeare, also chimed in on the subject. He […]

Sellers are learning to love metrics. You just have to be careful not to love them blindly. Let me give you an example. In any sales conversation with a buyer, such as a phone call. video call or in-person meeting, it is considered bad form if the salesperson monopolizes the conversation. Based on metrics about […]

Sellers Need To Know The “Why” Behind The “How” Sales reps and sales managers would benefit from more sales education and less sales training. There is a vital difference between sales training and sales education. Sales training is all about the “how.” Sales education is about the “why.” Sales education provides the context and framework […]

I can’t count the number of times I’ve heard a frustrated seller complain about a prospect, “Sheesh, I’ve explained how we can help them a million times and he still doesn’t get it.” Uh, my friend…exactly who is it, that doesn’t get it? That would be you. Albert Einstein said “If you can’t explain it […]

A sales team cannot truly perform at its maximum without a sales playbook. The sales playbook contains everything your team needs to successfully close deals. This includes target prospects, buyer personas, their common pains and problems, call scripts, email templates, discovery questions, sample presentations, and competitor info. Reps use this information to understand the best practices, […]

Since the beginning of the COVID shutdown period, I’ve read 33 business books. Reading is part of my job. I interview a ton of authors on my podcast “Sales Enablement with Andy Paul.” And, unlike most podcast hosts, I pay my guests (and listeners) the respect of actually reading their books, cover to cover, before […]

There isn’t anything personal about combing through a folder of call recordings, listening to a few, and then simply emailing feedback to a team member. And, if it were up to me, headset splitters would be outlawed. With the ringDNA Conversation AI solution, I can take a more personalized and scalable approach to coaching the […]

Success is tied to your Character Sales is a competitive profession. Your success is defined by your ability to consistently defeat your competitors and overcome your buyer’s inertia. Winning also defines you. You win as a result of the habits that comprise who you are. And the sum of those habits represent your character; the […]

I believe that we’ll all have a bit more time on our hands over the next weeks and months. There are no sports on TV. (I’m in the early stages of Premier League withdrawal. Ask my wife. It’s not pretty.) There are no sporting events to attend in person. Broadway is closed (so much for […]

ringDNA and Andy Paul Team Up to Empower and Educate Sales Professionals Worldwide Los Angeles, CA – February 27, 2019 – ringDNA (www.ringdna.com), the revenue acceleration platform that helps businesses scale growth through AI, today announced it has acquired Andy Paul’s hugely popular sales podcast, ‘Accelerate!’. With a shared passion for using technology to humanize […]