In October 2020 we set out on a singular mission: to find the greatest sales coach in the world, and award them a title they deserved. This wasn’t a simple mission – we wanted to find a way to represent the manner and methods that the best sales coaches use in such a way that […]

Sales coaching and sales training are both sales performance improvement methodologies that are here to stay. The benefits of both are obvious, but many teams question when to use one or the other. The truth is that for a sales organization to be truly successful, they must use both. But, it must be done properly. […]

Join ringDNA’s search for the greatest sales coach in the world. Sales coaches are among the single biggest drivers of success for any sales team and its time that they get the spotlight. In the age of data, metrics, KPIs, analysis, trends, and charts, sales is ultimately still a human endeavor. Numbers don’t sell, humans […]

A Simple Lesson Very early in my sales career I made a cold call on the CEO of a large homebuilder in my territory. I was selling computers for what was at the time one of the larger computer companies. I was freshly trained in sales and computers, a newly minted sales rep ready to […]

Everyone feels the constant push-pull in sales. You want to make the big deal happen. However, the buyer isn’t yours to control. You want to push. You have to be patient. Pushy? Patient? You gotta be both. Being pushy is not about asking for the order. Buyers expect that from you. Though it has no […]

Experience is a great teacher. There’s a limit, however, to how much it can teach. Ben Franklin, one of the Founding Fathers, wrote, “Experience is a dear teacher, but fools will learn at no other.” Ben Jonson, the English playwright and poet who was a contemporary of Shakespeare, also chimed in on the subject. He […]

Sellers are learning to love metrics. You just have to be careful not to love them blindly. Let me give you an example. In any sales conversation with a buyer, such as a phone call. video call or in-person meeting, it is considered bad form if the salesperson monopolizes the conversation. Based on metrics about […]

Sellers Need To Know The “Why” Behind The “How” Sales reps and sales managers would benefit from more sales education and less sales training. There is a vital difference between sales training and sales education. Sales training is all about the “how.” Sales education is about the “why.” Sales education provides the context and framework […]

I can’t count the number of times I’ve heard a frustrated seller complain about a prospect, “Sheesh, I’ve explained how we can help them a million times and he still doesn’t get it.” Uh, my friend…exactly who is it, that doesn’t get it? That would be you. Albert Einstein said “If you can’t explain it […]

A sales team cannot truly perform at its maximum without a sales playbook. The sales playbook contains everything your team needs to successfully close deals. This includes target prospects, buyer personas, their common pains and problems, call scripts, email templates, discovery questions, sample presentations, and competitor info. Reps use this information to understand the best practices, […]

Since the beginning of the COVID shutdown period, I’ve read 33 business books. Reading is part of my job. I interview a ton of authors on my podcast “Sales Enablement with Andy Paul.” And, unlike most podcast hosts, I pay my guests (and listeners) the respect of actually reading their books, cover to cover, before […]

There isn’t anything personal about combing through a folder of call recordings, listening to a few, and then simply emailing feedback to a team member. And, if it were up to me, headset splitters would be outlawed. With the ringDNA Conversation AI solution, I can take a more personalized and scalable approach to coaching the […]