A Simple Lesson Very early in my sales career I made a cold call on the CEO of a large homebuilder in my territory. I was selling computers for what was at the time one of the larger computer companies. I was freshly trained in sales and computers, a newly minted sales rep ready to […]
Here’s something that can’t happen with virtual selling: your buyer can’t have Security throw you out of their building. Which is too bad. Those are great and painful learning experiences. I flushed a multi-million dollar opportunity with a prospect in the LA area because of a simple driving error. It was an account I’d been […]
What are your sales principles? I love the following quote from Harrington Emerson, a renowned business theorist. “As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” […]
ringDNA is incredibly excited to announce the Selling with Purpose Podcast. Hosted by bestselling author Andy Paul, this limited miniseries explores nuanced and inspired conversations about what it means and how to sell with purpose in the era of COVID-19 and beyond. Join Andy as he talks with the world’s leading enterprise sales executives about […]
Pick up nearly any food product you can find on the shelves of your local supermarket and it will be stamped with an expiration date. Best-by date. Or sell-by date. This useful bit of regulation is designed to protect consumers from products that have sat unsold on the shelves for too long at the store. […]
Sales has always involved a fair amount of stress, and now they are feeling more pressure than ever. Sales reps are at the front lines as they attempt to reshape selling strategies to meet demands and bring in revenue. Undoubtedly, this is a stressful time. Now, during Mental Health Month, Sales Expert Richard Harris and […]
There’s a lot of talk these days about the future. After all, we’re in the midst of a pandemic and we have a lot of scary issues confronting us. There’s also a lot of talk about the future of sales and what some are wrongheadedly calling “the new normal.” That’s all we’re hearing from talking […]
Back in February, we were elated to announce that we were teaming up with sales legend Andy Paul to expand the hugely popular Accelerate podcast to deliver best practices, stories and sales tips from a vast network of the world’s best and most influential sales leaders. Today we’re tremendously excited to reveal that the top […]
A couple important thoughts about Business Acumen for sellers. #1: Business acumen for sales is not about recognizing how one sales situation is similar to others you’ve encountered. Acumen is about understanding how it’s different. That’s how you uncover real opportunities in sales. The unexpected big deals. The opportunities that your competitors were too lazy […]
Summary: Instead of analyzing the opportunities in your pipeline based on how far a buyer has progressed through your sales process, assess your chances of winning their order based on the depth of your understanding of their needs, their desired outcomes and where they stand in their decision-making process. As humans we feel a burning […]
Like many B2B companies, you’ve been running a disciplined account based marketing and sales program. To get there, you invested countless hours analyzing product market fit across industries, segments and individual companies. You relentlessly tested messaging across digital channels, SDR outreach initiatives and events, having little reason to doubt your conclusions. After all, recent headlines […]
As nearly every industry vertical becomes more crowded, the cost of marketing increases, and competition heightens. To succeed in this environment it is absolutely crucial that your sales and marketing teams are aligned. Sales and marketing alignment leads to increased revenue, better win rates, and improved customer retention. In fact, a recent study found that […]