As a marketer who previously worked as an inside sales rep, I have some personal insight into why friction can develop between these two departments. I only needed to type “why Sales h-” into Google and the first autofill suggestion was “why sales hates marketing.” The web is brimming with literature on the subject. But […]
  As Marc Benioff made clear during the Dreamforce conference keynote last week, Salesforce.com is highly focused on the power of mobile and social media for business transformation. Benioff sees social media as the latest in a “continuum of innovation” that began with the mainframe revolution in the 1970s, personal computers in the 1980s, the […]
It’s amazing how quickly perceptions change. When we showed early versions of RingDNA’s ability to integrate a contact’s social streams from Twitter and Facebook and news sources, the value from a sales perspective was immediately apparent. Still, there were lingering worries that this whole “social media thing” might still be fleeting. Salesforce.com’s declaration of the […]
RingDNA CEO Howard Brown, along with Twilio CEO Jeff Lawson, presented a vision of the future of mobile enterprise sales that includes access to actionable lead data in real time. The live demo of the new RingDNA mobile contact center demonstrated how sales reps can see critical information about contacts – such as the campaign […]