More marketers are leading inbound sales teams, but even if your inbound sales team doesn’t report directly to Marketing, marketers still have the power and—in my opinion— the responsibility to help sales reps succeed. And one of the best ways to enable sales is by using a call tracking system. Call tracking software is routinely used […]
One of our core missions here at RingDNA is to help our current and future customers stay up to date with the latest sales and marketing strategies and tactics. One of my favorite parts about 2014 was collaborating with some of the world’s leading experts in sales and lead generation in order to craft a library […]
A marketer’s job should not end where a salesperson’s job begins. One of the biggest mistakes that B2B marketers make is assuming that their job should end with lead generation. But All B2B marketers should be full-cycle marketers, which is to say they should stay engaged with sales and help move leads through each stage of […]
According to recent data from the Bridge Group, 24% of sales development reps (SDRs) report directly to Marketing. These numbers are similar to what we’ve been seeing with our own customer base, indicating not only more responsibility for customer acquisition from marketing leaders, but also increasing alignment between Sales and Marketing. Simply put, closing deals is no longer […]
For the past five years, Hubspot has compiled and published a wealth of data in their annual “State of Inbound Marketing” reports. This year, they have dropped the word “Marketing” from the title to reflect an overarching sea change: inbound is no longer just for marketers. “Inbound,” as defined by Hubspot, refers to a methodology […]
It’s hard to believe that it is almost time for Dreamforce again! The past year has been an exciting one here at RingDNA, as we’ve expanded our line of products, features and customer base. We’ve learned quite a bit over the past year from working with our customers, and we’re excited to share some secrets and best […]
This is a guest post by RingLead’s Director of Marketing, Amanda Nelson.  As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifuly in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not […]
I like to think of Salesforce Dashboards as the reward for all the work marketing and sales teams put into Salesforce. Using dashboards, it’s possible to have a single view of all – or nearly all – the metrics you’ll need to not only monitor results and efficiency, but also show off your accomplishments at your next […]
Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]
After Google released their fourth quarter 2013 earnings, one thing is clear: more people are clicking on Google AdWords than ever before. Paid clicks are up 31% year-over-year! While this shouldn’t come as a shock, what is infinitely more interesting is the fact that cost-per-click (CPC) declined 11% since the fourth quarter of 2012. In […]
2020 update: This post contains legacy content regarding ringDNA features. For the most recent up-to-date information about ringDNA, please check out our amazing solutions at www.ringdna.com   RingDNA has always given marketers the ability to track the ROI on calls from  search marketing, including Google AdWords, Yahoo and Bing. But as of today, RingDNA now […]
What do most inside sales reps really know about incoming leads the moment the phone rings? Sadly, the answer is usually nothing. But there is actually a lot of data that can show reps why prospects call. B2B marketers regularly capture a wide variety of data about customers’ buying intentions in CRMs like Salesforce. And […]