The ringDNA Selling Forward Conference brought together the world’s top sales and marketing thought leaders, attracting thousands of executives, managers, and reps from across the tech landscape. In over 20 sessions across two days, the speakers discussed the strategies, tactics and technologies needed for “the next normal.” They covered how sellers can expect to succeed […]
Who’s responsible for margin shrinking discounting to win a deal: managers or sellers? The finger of blame for this is invariably pointed at the sales rep. In truth, the responsibility rests with sales managers. It certainly is easy to blame individual sellers for rampant end-of-period discounting. Reps seem like the obvious culprit. However, my experience […]
What is the Definition of Inside Sales? The definition of inside sales refers to any type of sales that are handled remotely. Over the past decade, inside sales has come to be the dominant sales model for reps in B2B, tech, SaaS, and a variety of B2C industries selling high-ticket items. An inside sales model […]
A sales team cannot truly perform at its maximum without a sales playbook. The sales playbook contains everything your team needs to successfully close deals. This includes target prospects, buyer personas, their common pains and problems, call scripts, email templates, discovery questions, sample presentations, and competitor info. Reps use this information to understand the best practices, […]
What does inbound sales mean in 2020? If you ask five different companies how they define inbound sales, you may just get five different answers. That’s because sales processes vary wildly from organization to organization. Some companies split salespeople into dedicated inbound and outbound sales development teams, while other companies task reps with both prospecting […]
A couple important thoughts about Business Acumen for sellers. #1: Business acumen for sales is not about recognizing how one sales situation is similar to others you’ve encountered. Acumen is about understanding how it’s different. That’s how you uncover real opportunities in sales. The unexpected big deals. The opportunities that your competitors were too lazy […]
Email is one of the best tools a salesperson can have. It is highly efficient, can easily contact mass amounts of leads and prospects within minutes, and can be highly targeted to a sales reps’ most relevant audiences. Sales emails can also be used in conjunction with sales calls, as they increase the effectiveness of […]
Enabled by modern technology, remote work is becoming more and more popular. Linked to an increase in employee happiness, work/life balance, productivity, and performance, many companies are exploring the option. Conflated by current events that have led to a massive cancellation of corporate travel, many companies are investigating the possibility of temporary remote work for […]
3 min read - January 14, 2020
ringDNA and the CCPA
What is the CCPA? By now, you are most likely familiar with Europe’s GDPR. The General Data Protection Regulation requires any company doing business with citizens of the European Union to place appropriate technical and organizational measures to protect the data of their customers. It also grants individuals to request records of how their data […]
ringDNA Founder and CEO recently joined Bloomberg’s The Close to discuss artificial intelligence and its impact on the labor market. Rather than the common misconception that AI will take jobs from both blue and white-collar workers, Howard says that AI will actually augment those works to help them be better at their jobs. “We see […]
Cold calling is arguably one of the hardest sales activities, as there are so many different factors that contribute to a reps’ success or failure at it. When it comes to making successful cold calls, a solid skill set significantly contributes to success. Fortunately, anyone can acquire the skills necessary to be successful at cold […]
About the Lending Marketplace Industry Fundera is an online lending marketplace that is the go-to financial resource for everything small business. Currently, there are over 200 digital lenders in the United States and their global volume is expected to reach over $290 billion by 2020. These marketplaces are taking the financial world by storm as […]