Telephony and Salesforce go together like toast and Nutella. So if your reps are spending any substantial portion of their time on the phone, it only makes sense to integrate call data with Salesforce. Why? Because when telephony integrates with Salesforce the possibilities are virtually limitless. Vital call data can be auto-logged in CRM, actionable prospect data can […]

I have a confession: when I first got into sales, my understanding of call metrics was pretty limited. The only sales call metrics I ever thought of were very basic call center metrics like average talk time, inbound calls per day, outbound calls per day and calls by time of day. Over time, I realized […]

Sales development reps typically make a lot of calls every day. From talking to our customers, I can tell you that dialing over 100 prospects daily is not uncommon. Now imagine that you asked each SDR on your team, before they dial a prospect, what they are trying to accomplish. Chances are that reps might say something […]

Sales Hiring Is Broken Let me know if this sounds familiar. At my last company, we had to build out our sales team and scale very quickly. We had no benchmark, no structured interviews and, quite honestly, no idea how to hire for our team. We would actually hire two reps at once, praying one […]

I’ve always loved watching great films. And something that I’ve found about my favorite movies is that they aren’t just entertaining, they’ve also inspired me in countless ways. As an example, watching Jurassic Park inspired me to take a paleontology class in college. More recently, I started reading about astronomy after watching Interstellar. But when I see […]

Today’s competitive sales environment requires an advantage to win. Sales managers, often promoted from the field sales force, don’t often get the training or tools they need to effectively manage their sales teams. Even understanding the rhythm of the business, and the difference between winning and losing sales behaviors can be hard. For example: There […]

The following guest post is authored by Amanda Nelson, Senior Manager of AppExchange Content and Community at Salesforce.  If Salesforce is a giant ship, an experienced captain must be at the helm to steer it to success. Salesforce admins are that captain. They decide which sails to trim, and where to steer their ship in […]

In karate, there are a lot of skills that you need to master before gaining a black belt. You might be better at breaking boards with a high kick than anyone on the planet, but that skill alone is not enough . Sales is kind of like karate in the sense that there are a lot […]

If you have a B2B sales team, every sales and marketing activity is leading up to a pivotal moment – a phone call. Your SDRs spend hours trying to connect with viable prospects and marketers expend countless resources just to get customers to call. So the last thing you want is to lose visibility into the […]

Today, if you want to see better sales and marketing results, it’s often as simple as getting better tools. However, assembling a marketing and sales stack can be overwhelming. There are a lot of sales and marketing processes that can be automated and accelerated. But you can’t buy them all, and wouldn’t want to, since not all sales […]

One of the most rewarding aspects of managing an inside sales team is helping your reps to become more successful salespeople. Hiring sales reps is one of the most important investments that a company makes. And turnover is costly! In fact, a DePaul University’s Sales Effectiveness Survey found the average cost of turnover for a single sales […]

The following guest post is by Dan O’Brien, marketing manager at Prialto. If increasing your sales revenue depends on referrals, then you need to focus on building trust. When people trust you, they will refer opportunities to you. While trust is a broad and expansive concept, potential referrers only need to think about it in […]