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The ability to track sales metrics and KPIs is the closest thing that sales leaders get to having a crystal ball. The right metrics can instantly reveal which reps are most active, which are most efficient and which need additional coaching in order to hit goals. But beyond merely revealing insight into reps’ performance, tracking […]
A sales pipeline has been a common tool for sales teams for decades, but sales is changing. Despite what many think, sales is not what they show in the movies. The days of intense, hardball tactics, “sell me this pen” and “Always Be Closing!” in the sales office are behind us. Modern, customer-focused sales teams […]
What does inbound sales mean in 2023? If you ask five different companies how they define inbound sales, you may just get five different answers. That’s because sales processes vary wildly from organization to organization. Some companies split salespeople into dedicated inbound and outbound sales development teams, while other companies task reps with both prospecting […]
There has never been more pressure on revenue teams than right now in this economic downturn. To succeed, revenue teams need to know what works and then scale those best practices across the organization. In order to make success repeatable, teams need to incorporate the best sales playbook examples into their playbook.  Just like no […]
In a time when 72% of reps expect to miss quota and 85% of sales leaders have no budget for headcount, it has never been more important to improve results from existing reps. And while investing in the right technology for sales reps is important, it’s just as important to ensure that sales managers have […]
3.1 months. That’s the average sales ramp up time, according to research by The Bridge Group. It may not sound like much time, but when you consider that SDRs only remain in their role for an average of 1.8 years and that the median turnover rate is 20%, 3.1 months is a very long time […]
If you’ve been following the evolution of B2B sales, you’ve likely encountered the idea of a revenue intelligence platform. But with all the different types of platforms built for revenue teams (and more popping up all the time), it can be difficult to differentiate between their capabilities. The truth is that in a turbulent economy, […]
Sales enablement has completely changed over the past several years. While the definition of the term sales enablement might have originally referred to functional processes like CRM optimization or providing reps with content, sales enablement has truly evolved into a movement.  This post will not only define what sales enablement means in 2023, but will […]
There has never been more pressure on revenue teams to drive pipeline than there is today. And to keep up with growing demands, sales teams are increasingly adopting multichannel, multitouch engagement with buyers. In many cases, sales cadence best practices are the difference between winning and losing.  Many companies are going one step further: using […]
Is your sales team using Salesforce? If so, are powerful opportunity to optimize sales by building sales cadences directly within Salesforce. This post covers what a sales sequence is and why your team can gain a powerful advantage from using Salesforce-native sequences. What is a Sales Cadence/Sequence? To stay competitive, using a sales cadence (also […]
When our VP of Sales was looking through our internal data recently, he stumbled on something remarkable. Deals in which an account executive was on a texting basis with a prospect were 5 times more likely to close. This makes sense. After all, many of us text with our friends and close acquaintances a lot […]
In highly competitive industries, real-time revenue intelligence has become critical to exceeding sales goals. Revenue intelligence reveals what’s working and what’s not, so revenue leaders can continuously optimize their team’s efforts. Successful revenue intelligence requires fully eliminating manual data entry in your CRM. By automatically logging activities like calls and emails in Salesforce and curating […]

About the Author

Jesse WestDirector of Lifecycle MarketingRevenue.io

Jesse Davis West is Director of Lifecycle Marketing at Revenue.io, focusing on improving the experience and maximizing the lifetime value for customers across their entire journey. Drawing on 11 years of B2B marketing experience, Jesse is passionate about communication, branding and strategic marketing. He also plays a mean lead guitar and can throw down at karaoke.