When it comes to engaging with potentially infected individuals to curb the spread of COVID-19, voice, email and text messaging are all critical communication channels. But of the three, text messaging has the potential to be the most effective. Response rates from text messages can commonly be as high as 90%, while email and call […]

In a previous post, we looked at the various use cases for SMS in the sales process. But even though communicating with prospects or customers via text has become more prevalent, it still makes people nervous. For some, texting can be a highly personal method of communication. But for others, they may liken it to […]

The very first text message was sent in December of 1992. Since then, SMS has steadily become ingrained in our daily lives. On average, Americans actually send five times more SMS messages than phone calls each day. Furthermore, 95 percent of Americans now own mobile phones. Of those, 81 percent use text messaging regularly. We […]

There’s a lot of irony when it comes to texting. It feels extremely personal (and highly intrusive if you don’t have a certain rapport with someone) and yet when you consider that most people check their emails on their mobile phones, what makes texting any different? Is it because one uses an email address and […]

SMS has massive potential for sales. It’s more efficient than email, can be delivered quickly, and is read immediately. We’re also so accustomed to text messaging in our personal lives that we are naturally apt to reply quickly. SMS’s traits of speed, efficiency, and effectiveness give reps the ability to deliver highly relevant messages precisely […]

For some time now, reps have had full SMS functionality in RingDNA’s Intelligent Dialer. Reps can send and receive text messages just like any mobile phone, with the added capability of a local presence number. Of course, every SMS is automatically logged in Salesforce for 100% visibility into the entire sales conversation. Text messages have […]

Does your sales team use anything that could be construed as an “autodialer,” or are you thinking of buying one? Does your marketing team use SMS/text messaging campaigns? If so, you need to become intimately aware of new regulations going into effect. The Telephone Consumer Protection Act (TCPA) was drafted in 1991, but new regulations […]

A new survey has revealed that more than half of businesses are choosing telecom providers based on the availability of application programming interfaces (APIs). Telephony APIs are typically used to add features to existing applications such as call conferencing, call recording and SMS. As APIs move toward becoming the preferred way for businesses to access wholesale […]