The typical career progression for a sales development rep (SDR) is to advance to an account executive (AE) within a company. The idea is that development reps already have experience pitching your products, understand it, and know how to work with your potential buyers. The longer an AE remains with the team, the even more […]
In TOPO’s 2019 Sales Development Benchmark Report, 88% of respondents cited SDRs as an important channel in their outbound strategy. Combined with an increasing emphasis on the importance of live call execution and conversational skills, it’s clear that the role of a sales development rep has changed. This change necessitates a shift in the skillset […]
Everyone in sales has likely made a discovery call at one time or another.  The discovery call is a crucial component of the sales process. It allows reps to qualify a prospect and gather information to be leveraged throughout the sales process in order to generate a win. However, not all discovery calls are created […]
Inside sales research from ZS and Reality Works found that 40% of large technology companies plan to increase their inside sales headcount. However simply hiring new sales reps, even if they are all-stars, does not garuntee a significant growth in revenue for your sales organization. Rather, one of the most effective ways to motivate sales […]
“Whatever dude.” [click] Just the other day, I answered our company’s general line with “RingDNA, this is Kanwar how can I help you?” I was greeted by a prospecting sales rep on the other end. A rather disingenuous conversation followed, where I simply and repeatedly tried to gather who he was, where was he was […]
Sales development reps typically make a lot of calls every day. From talking to our customers, I can tell you that dialing over 100 prospects daily is not uncommon. Now imagine that you asked each SDR on your team, before they dial a prospect, what they are trying to accomplish. Chances are that reps might say something […]
I understand that the title of this post might seem ludicrous to some. But bear with me, because I’m going to give you four compelling reasons why sales experience shouldn’t be your primary concern when hiring new SDRs. One of the most common things that managers look at before hiring new sales development reps (SDRs) is a proven track record […]
A team of all-star sales development reps (SDRs) can be your golden ticket to growth. Successful SDRs will not only source more appointments for your account executives, but also better appointments. And as long as you have competent account executives, more appointments with high-quality leads will create more opportunities and revenue. That’s why it is so important […]
According to recent data from the Bridge Group, 24% of sales development reps (SDRs) report directly to Marketing. These numbers are similar to what we’ve been seeing with our own customer base, indicating not only more responsibility for customer acquisition from marketing leaders, but also increasing alignment between Sales and Marketing. Simply put, closing deals is no longer […]
Sales development reps (SDRs) are an essential component of an inside sales team. They are hunters, navigating through uncharted territory, capturing leads with laser-targeted sales pitches. Great SDRs can open opportunities into new business that would have otherwise flown far under your company’s radar. But you’ve heard the phrase “Always Be Closing?” Make no mistake about it: SDRs should […]
Whether your sales development reps are working leads from marketing lists or building their own lists of leads, they need to be able to write engaging emails. In fact, as we mentioned previously, one of the most important skills that a sales development rep (SDR) can possess is the ability to write killer prospecting emails. Many companies have […]
If you’re new to sales management, and you’ve seen your peers discussing things like auto dialers and intelligent dialers for sales reps, you’re probably wondering what all the fuss is about. What’s wrong with a regular VoIP system, you might say?  All your employees already use it. That’s a little like suggesting that your accountants do their […]