In our personal, day-to-day lives, nearly every time we need to make a phone call we just simply click or tap. So, at work, why shouldn’t sales teams benefit from the same simplicity with click to dial in Salesforce? Click to dial simply refers to the ability to automatically dial and place a call to […]
When I was working as an agency marketer, I had the opportunity to work with several healthcare clients. Though the particular healthcare services those companies offered ranged, they all had a couple things in common. First of all, they all operated call centers that took inbound calls from prospective patients. Secondly, they were investing heavily in ads that were specifically […]
One of the great things about industry conferences is the ability to interact with industry leaders, customers and prospects, and benefit from their insight firsthand. This is especially valuable during a time when sales and marketing departments are  undergoing such a technological and strategic transformation. Last month, the Dreamforce conference provided this dialogue in spades. […]
A phone call is almost always an important moment. I call my friends and family when texting or posting on Facebook just won’t do, and I call businesses when I’m serious about making purchases. Working in business communications, I’ve had more than one person ask me if people even call businesses anymore as consumers. “Don’t […]