We hear a lot about how companies need to use call tracking to see the true value of their marketing campaigns. But what is call tracking, really? Call tracking measures the impact of marketing efforts on lead generation and sales. It was born from evidence-based marketers’ desire for increased visibility into lead sources. If all […]
I have a confession: when I first got into sales, my understanding of call metrics was pretty limited. The only sales call metrics I ever thought of were very basic call center metrics like average talk time, inbound calls per day, outbound calls per day and calls by time of day. Over time, I realized […]
If you have a B2B sales team, every sales and marketing activity is leading up to a pivotal moment – a phone call. Your SDRs spend hours trying to connect with viable prospects and marketers expend countless resources just to get customers to call. So the last thing you want is to lose visibility into the […]
Sales development reps (SDRs) are the lifeblood of many successful B2B sales teams. Unless you’re 100% relying on inbound leads, your SDRs need to source enough high quality opportunities for your account executives to hit their quota. If your SDRs are having a bad quarter or even a bad month, it can have catastrophic effects on your pipeline […]
As the year draws to its close, I know that a lot of sales managers are looking at their numbers thinking, “I wish my team closed more revenue this year.” In fact, I’m guessing that if you’re a great sales manager, no matter how well your team did, you’re wondering where there are opportunities to […]
When is the last time that you made a purchase on a whim? This past weekend, I decided to go to a really fancy brunch with two of my friends. When the check came, it was about 5 times the price of what I would normally spend on brunch. It was a splurge, to be sure, but […]
Choosing an inside sales acceleration software provider can be one of the most important decisions that you make. There are a lot of concerns to address when evaluating solutions. How well will the software integrate with your CRM? How does it make more productive? Will it give your inside sales managers the insight and predictive analytics they […]
I like to think of Salesforce Dashboards as the reward for all the work marketing and sales teams put into Salesforce. Using dashboards, it’s possible to have a single view of all – or nearly all – the metrics you’ll need to not only monitor results and efficiency, but also show off your accomplishments at your next […]
Looking back on my first visit to Dreamforce, the massive cloud computing conference that now regularly draws over 100,000 attendees, I recall noting how few marketers seemed to be in attendance. The conference sported a dazzling array of name-brand business leaders and technologists, but most attendees seemed to be Salesforce administrators, developers from partner companies, and sales managers. Unless […]
RingDNA maximizes sales performance by transforming one of the most important, and yet most neglected, pieces of technology in the office – the phone. But as any sales manager knows, keeping track of how sales teams are performing is just as important. That’s why we’ve just rolled out something our customers have been asking for – […]
Imagine a swimming instructor that just showed his students an instructional video then tossed them in the deep end of the pool, waiting to see who swims and who drowns? This careless and irresponsible scenario is unfortunately quite close to how most sales managers operate. Sure, there might be some basic training, there’s almost sure […]
Inside sales teams selling large ticket items, take notice. Zogby Analytics polled 1,000 consumers who had submitted an online form requesting information about a product with at least a $1,000 value, asking them various questions about their communications preferences. 75% of respondents reported that they would be happy for companies to call them 2-4 times per month, […]