It’s a good time to be an inside sales rep, as new data reveals that outbound prospecting isn’t just alive and well – it’s thriving! In April, we reported that a Bridge Group and AG Salesworks study revealed that in Q4 of 2012, reps were generating 32 opportunities per 1,000 outbound calls. Now, they have […]
Over the last decade, the software-as-a-service (SaaS) business model has become more clearly defined. New cloud-based startups are popping up every week. They compete for market share through a variety of marketing efforts such as paid search ads and inbound content marketing, with the bigger players at the higher end pouring a lot of money […]
A new report from Gartner shows that 28% of marketers have reduced their investment in traditional advertising to spend more on digital marketing, which are expected to increase 9% this year. The Marketing Spending Report for 2013, which surveyed more than 250 marketers from U.S.-based enterprise companies with more than $500 million in yearly revenue, across six […]
The premiere episode of the HBO hit series Girls deftly defined the hierarchy of modern communications. While giving relationship advice, Marnie, played by Allison Williams, describes this communications hierarchy in the form of a totem: The lowest would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face is of course […]
For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]
We’re proud to announce RingDNA, an intelligent call sales and marketing platform that will help businesses understand who is calling, how their ads were found and how much revenue is being driven by each call. The solution is powered by Twilio, a leading cloud communications provider, and has the ability to integrate with a number […]