Scaling, or the stage that follows the growth phase of an organization, is especially hard on a sales team. At this point of growth, significant executive attention and pressure is placed on new revenue growth. Additionally, when selling a new product in an emerging market, freshly hired sellers & managers are tasked with testing messaging […]
According to Marketo, 10.99% of sales referrals convert. The same research found that only 0.9% of regular sales prospects turn into customers. That’s a huge difference. One reason for this variance is likely due to the fact that only 3% of people consider salespeople to be trustworthy. Additionally, most buyers now research and select vendors […]
As a sales rep, you sell more than a product, or a band-aid, you sell a positive change – a future state. You sell the idea that your prospect’s problems will disappear and their life will transform and improve as a result of their purchase. The same principle applies whether you are selling a car, […]
There’s a lot of irony when it comes to texting. It feels extremely personal (and highly intrusive if you don’t have a certain rapport with someone) and yet when you consider that most people check their emails on their mobile phones, what makes texting any different? Is it because one uses an email address and […]
Disqualify Leads to Increase Your Sales We constantly hear about how to properly qualify leads, how to get the right answers to sales questions, and how to set yourself up for a win. On the other hand, the disqualification of leads and how to handle them is just as important, yet rarely discussed. Reps are […]
Proper questions are one of the most powerful tools that B2B reps have. When they ask the right questions, reps don’t only find which prospects are a suitable fit, they also discover what pain points each prospect is experiencing and the goals they seek to accomplish. The right questions also provide visibility into the competitive […]
What are the Differences Between Salesforce Editions? In today’s world a CRM (Customer Relationship Management) platform is no longer optional, it’s a business requirement. It simply has become impossible to operate without one. By now you know that a CRM system like Salesforce empowers your organization to collect, analyze, store, and retrieve information that is […]
  Sales coaching can drastically increase the effectiveness and performance of any organization by individually equipping and empowering reps to own their success. We know how to implement sales coaching strategies within our organizations, but what does it actually do for reps on a personal level? It Reveals Strengths and Weaknesses Sales coaching uses data, […]
No two salespeople are exactly alike. But when you’ve spent enough time managing sales reps, you begin to notice patterns. There are some personality types that are common to most sales organizations. And one of the biggest mistakes that sales managers make is managing every rep the same. Inside sales reps with different personalities will […]
Going into a new sales year, it’s more important that ever to ensure that sales and are in lock-step. One of the biggest mistakes that I see B2B companies make is assuming that Marketing’s job is simply to generate leads. Sure, generating high-quality leads is an essential ingredient in a healthy sales pipeline. But the best […]
Prospecting for new leads can be a thankless task. According to research from TOPO, call back rates are south of 1%, and only 24% of emails are ever opened. That’s why it’s so important for sales development reps (SDRs) to use every tool at their disposal to connect with new leads. Here at RingDNA, we offer […]
Starting at the beginning of this year, LinkedIn made some changes to their InMail policy that now provides 15 monthly InMail credits instead of 10. At first glance, this might seem like a good thing for sales reps, but this is actually making it harder than ever for salespeople to get responses.  Essentially, with more […]