A sales team cannot truly perform at its maximum without a sales playbook. The sales playbook contains everything your team needs to successfully close deals. This includes target prospects, buyer personas, their common pains and problems, call scripts, email templates, discovery questions, sample presentations, and competitor info. Reps use this information to understand the best practices, […]
Do you have a sales playbook? If not, you could be missing out on a lot of potential revenue. According to a recent article in HBR by Jason Jordan and Robert Kelly, companies that defined a formal sales process grow revenue 18% faster than those who don’t! And guess what? Sales reps know it, too. […]