In order to have a successful sales enablement program, you need two key ingredients. First, you need to have buy-in from leaders at multiple departments. Departments have to work together in lock-step in order to achieve the shared goal of driving revenue. However, it’s equally important to have the right sales enablement tools. The right […]
Today, if you want to see better sales and marketing results, it’s often as simple as getting better tools. However, assembling a marketing and sales stack can be overwhelming. There are a lot of sales and marketing processes that can be automated and accelerated. But you can’t buy them all, and wouldn’t want to, since not all sales […]
To build a world-class sales organization, you need to be able to predict the future. And by tracking the right metrics, sales leaders can gain the fuel they need to make smarter decisions and help their sales teams drive more revenue than ever. So if your sales team is not already leveraging predictive analytics, you may be […]
B2B marketers often spend hours creating fantastic collateral such as blogs, ebooks, decks and case studies. Sure, this content can be great for generating new leads. But savvy marketers know that sales reps can be using this same content to actually move deals forward. B2B marketers commonly gripe about salespeople not using their content. But […]