Over the last decade, the software-as-a-service (SaaS) business model has become more clearly defined. New cloud-based startups are popping up every week. They compete for market share through a variety of marketing efforts such as paid search ads and inbound content marketing, with the bigger players at the higher end pouring a lot of money […]
While marketing tactics like social media and blogging are becoming more prevalent in the B2B landscape, a recent study from Content Marketing Institute and MarketingProfs shows that a greater percentage of marketers believe that in-person events are the most effective marketing tactic than any other marketing effort. 67% of B2B marketers view in-person events as […]
Even the most experienced marketers aren’t always clear on which phone call tracking features will add the most value to their particular business model. We recently released Call Tracking: The Definitive Buyers’ Guide, to not only help businesses compare call tracking systems, but also to help them evaluate which  features can add the most value. […]
The reason for using call tracking software is simple: if you’re closing any business by phone, you should measure call metrics with the same degree of diligence that you’d use to track online behavior. Call tracking software can add tremendous value to businesses across a wide range of industries. Here’s a cross section of businesses types that often […]
If content isn’t already the king of your marketing department, it might be high time to schedule a coronation. New data from Hubspot shows that inbound marketing (i.e. social media, blogging, SEO copywriting and other content creation efforts) can not only generate more leads than outbound efforts, but also deliver a lower cost-per-lead (CPL). Hubspot’s […]
Do you know which pieces of marketing collateral are helping your inside sales reps close deals? Heck, do you know which collateral is even being used? According to a recent survey from research firm ITSMA, businesses spend more of their budget on creating sales collateral than on any other marketing category. That’s right – brands are […]
Before building RingDNA, we spent years on the marketing agency side, and were bewildered by the absence of call tracking systems that used best practices when passing call metrics to Salesforce.com. As anyone who has done any custom CRM workflow knows, deviating from best practices can quickly get very expensive and very messy. Of particular […]
Call tracking systems are used by marketers to monitor and measure the impact of marketing efforts on phone calls. While there are several types of call tracking solutions, session-based call tracking remains one of the most controversial and least understood methods of tracking calls. It is primarily used by businesses to minimize the call tracking […]
Having spent several years on the agency side working with a variety of large B2B & B2C companies, I can tell you that if Don Draper had access to call tracking in the 1960s, he would have been the king of Madison Avenue. Big pitch meetings showcasing grand market strategies, dapper designs and clever copy still […]
Are you able to prove which campaigns and keywords influence each sale? A new study from BtoB and Eloqua shows that 24% of B2B marketers view influence on sales as the most important success metric (second only to measuring overall marketing ROI). This clearly demonstrates that more marketers are directly focused on how their efforts […]
A new report from Gartner shows that 28% of marketers have reduced their investment in traditional advertising to spend more on digital marketing, which are expected to increase 9% this year. The Marketing Spending Report for 2013, which surveyed more than 250 marketers from U.S.-based enterprise companies with more than $500 million in yearly revenue, across six […]
The premiere episode of the HBO hit series Girls deftly defined the hierarchy of modern communications. While giving relationship advice, Marnie, played by Allison Williams, describes this communications hierarchy in the form of a totem: The lowest would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face is of course […]