According to a study by CSO Insights, sales organizations are using an average of 10 sales tech tools, with a plan to add another four in the next 12 months. Affectionately named the “sales stack,” these tools are all supposed to help a salesperson become more productive and yield metrics that managers can use to […]
Sales call recordings are an excellent tool for coaching reps. Not only are they beneficial for the sales department – marketing teams can gain plenty of insights from listening to these valuable real-life interactions. In fact, our sales team regularly shares calls with us (thanks Sam and Anna!) for all of the following reasons: Listening […]
What are the Differences Between Salesforce Editions? In today’s world a CRM (Customer Relationship Management) platform is no longer optional, it’s a business requirement. It simply has become impossible to operate without one. By now you know that a CRM system like Salesforce empowers your organization to collect, analyze, store, and retrieve information that is […]
Going into a new sales year, it’s more important that ever to ensure that sales and are in lock-step. One of the biggest mistakes that I see B2B companies make is assuming that Marketing’s job is simply to generate leads. Sure, generating high-quality leads is an essential ingredient in a healthy sales pipeline. But the best […]
We B2B marketers don’t just need to be great storytellers. We also need to be well-versed in the strategies, tactics and tools needed to capture meaningful data and enable sales. The best B2B marketers understand sales processes and know how to not just optimize lead flow, but empower Sales to close bigger deals and better […]
One of the biggest mistakes that marketers make is not going deep enough into the sales cycle their content efforts. Marketers spend valuable time and resources creating amazing blog posts, videos, eBooks and other resources. But far too often, they assume that this amazing educational content should only be used to generate leads or raise brand […]
One of my New Years’ resolutions for 2015 was to gain a better understanding of our customers’ needs. So last week, I did something that most marketers rarely do: I answered inbound sales calls. This might sound unusual, but here at RingDNA, part of our mission is to fully understand what our customers need to […]
It’s official – Google’s long and gradual campaign to limit marketers’ visibility into organic keyword data is nearing completion. Some Google Analytics users are able to see just 25% of the organic keyword data that drives traffic from Google to their site, and a total eclipse of the keyword universe as we knew is at […]
More often than not, when the mailman brings my mail, it’s full of catalogs, credit card offers and coupons. Though I primarily order products through ecommerce sites, I assume that each time I throw a paper catalog in the trash, there are many others who see the same catalog, dial the number inside and order […]
While marketing tactics like social media and blogging are becoming more prevalent in the B2B landscape, a recent study from Content Marketing Institute and MarketingProfs shows that a greater percentage of marketers believe that in-person events are the most effective marketing tactic than any other marketing effort. 67% of B2B marketers view in-person events as […]
Conferences, summits, trade-shows and other in-person events present your marketing team with a stack of opportunities. Events deliver the chance to interact with valuable prospects face-to-face, gain name recognition for your brand, and size up the competition. However, following each event, marketers are often challenged to determine whether their in-person efforts delivered results.  By adopting […]