On average, sales development reps (SDRs) must make 9.1 sales calls before they connect with a lead. Each connection is valuable, and a lot needs to happen in those first crucial moments of a cold call: The SDR must do some relating, and get the prospect to like them. The SDR needs to effectively communicate […]

Is your sales organization truly optimized to transform inbound leads into customers? If you sell products or services over the phone, chances are that you have a marketing team working in overdrive to generate a steady stream of inbound leads. Marketers spend long hours investing in ads and creating content that inspires qualified leads to […]