When I was working as an agency marketer, I had the opportunity to work with several healthcare clients. Though the particular healthcare services those companies offered ranged, they all had a couple things in common. First of all, they all operated call centers that took inbound calls from prospective patients. Secondly, they were investing heavily in ads that were specifically […]
Here at RingDNA, we are used to helping businesses solve complex problems. We love working with our healthcare customers because our solutions help patients with often life-threatening needs to connect with the right healthcare specialists at the right time. At Dreamforce, our CEO, Howard Brown, gave a presentation on how how we helped a behavioral […]
Call tracking solutions can provide value across a wide range of industries, and any business that sells over the phone can benefit. As an example, let’s look at how dentists can use call tracking to discover which marketing efforts are bringing in new patients. Calculating Lifetime Value As in any healthcare-related service, new patients are […]