Today’s business buyers are accustomed to personalized buying experiences. We all experience the convenience and speed of consumer transactions in our personal lives, and have come to expect it in the workplace as well. Salesforce […]
What are the most crucial things to know about B2B buyers? That’s the question we asked ourselves when we were creating our B2B Target Buyer Persona Template. Using personas is a powerful way to discover and influence your […]
For decades, marketers have been successfully using buyer personas to laser-target potential customers. Now, B2B sales leaders are starting to become wise to the power of personas. To help your team get started using personas, we’re […]
