How to analyze sales conversations, with CEO Howard Brown and Andy Paul

1 min readJanuary 14, 2020

Any type of conversation may seem highly organic, non-standard, unpredictable, and highly immeasurable. However, there are actually ways to measure, analyze, and ultimately extract actionable outcomes from conversations.

Scientists are able to analyze conversations to learn more about human habits, and therapists help individuals communicate so they can build better relationships. Both of these uses have always occurred in controlled, one-on-one environments conducive to the labor-intensive nature of conversation analysis.

Now, with the advent of AI, conversational analysis has become a high-speed, scalable tool that organizations can use to increase human performance across massive amounts of people.

In for sales teams, ringDNA’s ConversationAI can tie deal outcomes and revenue growth with specific conversational habits and actively help sales coaches and managers surface points of improvement within their reps’ sales conversations to drive organizational success.

Howard Brown joined Andy Paul on the Accelerate! podcast to cover exactly how you can measure a sales conversation and what you can do to improve it.

Listen to the full episode here.


About the Author

Zack Cronin

Zack is a Sales Content Specialist at RingDNA. He is passionate about solving everyday problems and increasing performance through innovative technology. Zack has worked directly with sales teams and understands the challenges they face on a daily basis. When he's not developing and sharing knowledge at RingDNA, he loves being outdoors, hiking, and coffee.