It’s no longer a question of whether marketers should invest  in social media. Social platforms like Twitter, LinkedIn and Facebook are blooming with valuable behavioral data about your customers. Not surprisingly, there has been an explosion in social media advertising. BA Kelsey has predicted that by 2017 social media ad spend will more than double […]
If you’re not already driving revenue using LinkedIn, you are likely missing out on some valuable opportunities. LinkedIn is the largest professional networking platform in the world, and it’s only continuing to gain traction. More than 200 million people use LinkedIn. Two new users join LinkedIn every second! At this point, most of the key decision makers […]