Podcasts are gaining in popularity, especially in the sales world. According to research done in the first quarter of 2020, there are well over 1,000,000 active podcasts on Apple Podcasts and over 30 million individual episodes. Furthermore, 75% of Americans are familiar with Podcasts, and half of them are podcast listeners. If the US population is 328.2 million people, that means there are more than 164 million podcast listeners in the country. The average podcast consumer listens to 6 podcasts a week, with the most prolific consuming 11 or more shows.
So what is it that makes podcasts so popular? Firstly, the format is perfectly adaptable to the listeners’ busy lives. Consumers can listen to them in the car, on the train, on the bike, or on their walk to work. They also can be listened to in segments and across multiple devices. They do not require a dedicated amount of time or location to consume. Secondly, the mass appeal of podcasts and relative ease of creation has sprouted series on nearly every topic from general news and documentaries to highly specific hobbies. Various personalities and celebrities even have their own shows.
Podcasts are an excellent way to consume information, learn new things, and advance your knowledge, without a significant investment of money or time. That’s why they are great for sales representatives.
Sales reps have busy lives and spend a significant amount of time with their work, but still must constantly develop and sharpen their skills. Sales reps must consistently work on their listening, comprehension, discovery, questioning, and negotiation skills. Sales managers need to work on their coaching, leadership, and training. Sales leaders need to stay updated on the latest trends and future outlooks so they can always be one step ahead.
Whether you’re a top sales performer or striving to be one, you’ve got to keep learning to be your best. Sales podcasts are all great ways to continue to grow your knowledge base and skill set. Sales Podcasts are an excellent source of information, with many of the top minds in sales producing their own shows. These contain world-class advice, strategies, and information, ideas, and analysis that many organizations pay significant sums of money for, yet anyone can freely listen whenever they like.
When it comes to available resources of these types, they’re continually changing like everything in the digital world today. That’s why we decided it was time to provide you with an updated list of the top sales podcasts to make it easy for you to stay current. The following rankings are based on the US Business Apple Podcasts chart.
Jeb Bount is a keynote Speaker, bestselling author, executive adviser, and sale trainer. With 11 books (including the winner of ringDNA’s Sales Madness, Fanatical Prospecting). Jeb is a perennial sales expert who also has the most listened to sales podcast. Offering both interviews with guests as well as Jeb’s own advice, the episodes are highly consumable. Typically short but sweet with episodes ranging from 10-30 minutes, this podcast is packed full of actionable sales advice.
Episode length: Bite-sized, most are less than 10 minutes
Format: Thoughts of Jeb Blount with occasional interviews with sales leaders
Most popular episode: 4 Principles of Effective Sales Conversations
Why we like it: Quick hit quality advice on various sales concepts
With a sales career spanning over four decades, Andy takes an analytical approach to sales. After a successful career, he began his own consulting company with the mission to educate sales leaders and sales professionals about the power of continuous learning to transform how they perform.
The Sales Enablement Podcast provides its listeners with the sales skills, leadership ability, and personal development, knowledge they need from Andy and the world’s foremost sales experts like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino, and Tim Sanders to discuss the strategies and insights you can use to massive value and huge wins.
Length: Long-form podcasts ranging from 30 minutes to 1 hour.
Format: Andy Paul discusses sales skills, leadership, and personal development with guests.
One of the top episodes: Why you should flip the sales script, with Oren Klaff.
Why we like it: Incredible guests and a highly actionable format.
Jason Cutter of the Cutter Consulting Group produces a daily podcast full of useful information for sales reps. In short, 10-15 minute episodes Jason addresses many of the common challenges that happen during the course of a sales career. He provides great advice when it comes to effectively closing more sales in transparent and honest ways.
Each weekday, Jason Cutter will share valuable tips and lessons to help you create a sales experience that will turn more prospects into customers. Whether you are new to sales, a veteran, or lead a sales team, if your goal is to impact the lives of your customers then this podcast is for you.
Episode length: Bite-sized, most are less than 15 minutes
Format: Thoughts of Jason Cutter plus occasional interviews with sales leaders
Most popular episode: Closing week: professionals don’t ask for the sale.
Why we like it: thoughtful advice mingled with real-world stories from the host
John Barrows is the Founder of JB Sales training and is one of the most sought after sales trainers and consultants in the world. Having held every position in sales including inside, field, channel, executive management and ownership. He continues to sell every day using the techniques he trains to some of the world’s leading tech companies including Linkedin, Marketo, HP and most notably Salesforce.com.
His podcast, Make It Happen Mondays happens weekly. In each episode, John provides actionable sales tips to close more business and brings in industry leaders who provide their own unique insights.
Episode length: Long-form podcasts ranging from 35 minutes to over an hour
Format: Interviews between John Barrows & practitioners and real-world advice –B2b focus
Top episode: Transparency in sales with Todd Caponi.
Why we like it: actionable sales tips to close more business
The Advanced Selling Podcast is the longest-running sales podcast. Hosts Bill Caskey and Bryan Neale have been B2B sales trainers for the past twenty years. Bill is a sales development leader and experimenter. He has worked with B2B sales groups and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for clients. Bill is a professional speaker, trainer and coach. He’s also the author of Same Game New Rules and the creator of the 2X Group and World Class Sales Leader Masterminds.
Bryan is a trainer, coach and deal-work junkie. He has consulted with B2B sales teams, managers and CEOs for more than 20 years. His clients say he have a knack for helping them design sales strategies that work and have a huge impact on their revenue and goals. Bryan is veteran trainer and speaker and work with groups of all sizes— small sales teams to big national brands and everything in between. When hes not talking about sales philosophy, you can find him on an NFL field where he is a referee.
In this podcast, they share their strategies, frameworks, tips, and tricks to help you leverage your talent, grow your skills and create your own sales success. Topics discussed range from prospecting and sales communication to buyer resistance, proposals, and RFPs.
Episode length: Commute-length podcasts of 15 – 20 minutes
Format: Conversations between Bill Caskey & Bryan Neale
Top Episode: Things a salesperson should never say.
Why we like it: offers something for all levels of sales experience.
Best-selling author Jeffrey Gitomer and sales expert Jennifer Gluckow discuss the art and science of selling with the top leaders in sales, business, marketing, and personal development.
Known as the “King of Sales” Jeffrey Gitomer has been helping salespeople and sales teams reach their full potential since 1988. He’s also the bestselling author of The Little Red Book of Selling. Jennifer is a lobal sales and social media expert, and also author of the book “Sales in a New York Minute.”
Jeffrey Gitomer and sales expert Jennifer Gluckow discuss the art and science of selling with the top leaders in sales, business, marketing, and personal development. Learn to develop the habits, strategies, and mindset of superachievers. The pair probes the minds and hearts of outstanding business leaders to reveal success-driving secrets. From character development to sales skills training, this podcast aims for nothing less than to push you to the limit.
Length: Long-form podcasts ranging from 30 minutes to an hour
Format: Jeffrey and Jennifer discuss selling with their guests
One of the top episodes: The joy of rejection.
Why we like it: raw and authentic actionable sales advice and inspiration for all levels of sales experience.
Victor Antonio is another perennial sales expert. Founder and CEO of the Sellinger Group, Victor came from a poor upbringing from one of the roughest areas of Chicago. He earned a B.S. Electrical Engineering, an MBA and built a 20 year career as a top sales executive and became President of Global Sales and Marketing for a $420M company. As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. He has shared the stage with top business speakers: Zig Ziglar, Daymond John (Shark Tank), Rudy Giuliani, Paul Otellini (CEO of Intel), and John May (CEO of FedEx Kinkos).
Today he is that author of 13 books and the host of the Sales Influence podcast. This podcast discusses “Finding the Why in How Clients Buy” by using the latest studies in consumer behavior and neuromarketing to sell more effectively!
Length: mostly bite-sized podcast — 10 minutes or less
Format: Victor Antonio sites recent studies on buyer behaviors pertaining to specific sales topics
Top episode(s): two of the most popular episodes include “Sales Enablement” and “Sales Anxiety“
Why we like it: offers insights of value to sales reps as well as management
They say that we learn best from stories. Scott Ingram is the Host of the Sales Success Stories Podcast, the Daily Sales Tips Podcast, Sales Success Summit and the book, Sales Success Stories – 60 Stories from 20 Top 1% Sales Professionals.
Scott interviews and deconstructs world-class sales performers to uncover their favorite sales books, habits, routines, strategies and tips. These salespeople are the A+ players among A players, working at companies like HubSpot, Seismic and LeadIQ. This content offers valuable insights for B2B sales professionals as well as sales managers, sales leaders and others involved in revenue management, leadership or strategy.
Length: a mix of long-form podcasts and shorter 15-minute ones
Format: Scott Ingram conducts interviews and discussions with world-class B2B sales professionals
Top episode: New School Selling with Old School Hustle – Vincent Matano.
Why we like it: provides insights around the secrets of the top 1% of all B2B sales pros
Nothing in sales can happen until you get in touch with a prospect. The Get in the Door podcast is to get the attention of your prospects, close more sales, and do your best work. Hosted by sales prospecting expert Steve Kloyda,
is dedicated to helping you get in the door, close more sales and do your best work. It’s about sales prospecting strategies and tactics from Steve Kloyda, The Prospecting Expert has been creating unique selling experiences that transform the lives of salespeople, prospects and customers for over 30 years.
Length: Ranging from bite-sized up to 30 minutes
Format: Steve Kloyda discusses tips and tactics relating to prospecting
Top episode: The Biggest Reason Why Salespeople Lose Business.
Why we like it: It’s like having a sales coach to improve your prospecting skills.