What Salespeople are Doing Wrong on LinkedIn and how to Fix it w/ Chris Hamilton [Episode 345]

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Among the many topics that Chris and I discuss are Chris’s lifelong love of sales and marketing, how he decided to use LinkedIn as his sales platform, his upcoming book filled with LinkedIn advice for sales professionals, and tips to improve your sales results using LinkedIn.

Joining me on this episode of Accelerate! is my guest Chris Hamilton, Founder of SalesTipADay.com.

KEY TAKEAWAYS

Chris started in sales with a paper route and then sold surf shorts at a mall in Canada.

After reading Content Inc., by Joe Pulizzi, Chris decided to focus on using LinkedIn for publishing his content.

Chris finished writing a book about the 11 things people do wrong on LinkedIn, and 40 tips to fix them.

Your LinkedIn headline shouldn’t be the title of your current position. Use it to talk about the market you serve and what you do, and have a strong call-to-action.

Chris discusses specific things to do to your LinkedIn profile to generate up to 15 times more views.

50% of B2B buyers use LinkedIn as a sourcing mechanism for the product or service they want.

Why you need a professional profile picture on LinkedIn.

A LinkedIn premium account will get around 15 times more views.

LinkedIn offers a free trial of a premium account to get you started.

Chris talks about the five key LinkedIn search tactics to find qualified leads. (One is always to use the advanced search functionality, with the Boolean modifiers, AND, OR, and NOT._

Chris explains how searches can be sorted by various parameters and how to save searches.

Chris reveals the top action sales professionals can take to generate sales on LinkedIn!

MORE ABOUT CHRIS HAMILTON

What’s your most powerful sales attribute?

Exposing the latent pain, and showing the solution.

Who is your sales role model?

Andy Paul, and Rick Rubin, record producer.

What’s one book that every salesperson should read?

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by

Joe Pulizzi, and Andy Paul’s books.

What music is on your playlist right now?

Audiobooks (It’s So Easy: and other lies, by Duff McKagan,

and The Law of Success: The Master Wealth-Builder’s Complete and Original Lesson Plan for Achieving Your Dreams, by

Napoleon Hill), and Chill on SiriusXM.