Trust vs Trustworthiness, with Charlie Green [Episode 775]

Charlie Green, one of the top experts in the world on trust, co-author of the classic book, The Trusted Advisor, and I try to clear up the confusion surrounding trust in today’s sales world.

Listen in as we talk about how trust-building is different in the virtual age and why it’s harder than building trust in person. Plus, we get into how much trust you really need to close an opportunity.