Sales and Marketing NEED to Collaborate to Boost Sales Productivity w/ Peter Strohkorb [Episode 178]

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In today’s episode, Peter shares the importance of sales and marketing collaborating together to ensure they get the sale and make their customer happy.

Peter Strohkorb is an international business speaker, mentor, coach and author of a new book called The OneTEAM Method: How Sales and Marketing Collaboration boosts big business. He is the CEO of Peter Strohkorb Consulting International and creator of the OneTEAM Method for superior Sales and Marketing alignment and collaboration. Among these topics we discuss are:

  • What is the definition of sales productivity?
  • How can we get more out of Marketing to help achieve sales more efficiently while keeping the customer happy?
  • How is productivity measured?
  • What are the challenges that Marketing can help with?
  • Who’s the driver to facilitate the collaboration?

Learn More About Peter Strohkorb

What’s your most powerful sales asset?

Peter likes to create an environment where there is no pressure by striking an upfront contract: “Tell me the truth and I won’t pressure you.”

Who’s your sales role model?

Neil Rackham

What’s one book that every salesperson should read?

The Challenger Sale: Taking Control of the Customer Conversation by Mathew Dixon and Brent Adamson

What music is on your playlist right now?

Kiss and ZZ Top

What’s the one question you get asked most frequently by salespeople?

How can I hit my targets?