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Objections. They’re a pretty hot topic (did that sentence make you feel like you had on a Nirvana shirt?). The other day, I heard an ad on the radio from some guy who claimed to be “the world’s best sales trainer.” He was selling his sales program, and said he could teach you how to […]
“I’m sorry.” As a child, were you ever told to tell someone that? My guess is that you were. Do you remember how it felt? You probably didn’t mean it, so it didn’t feel genuine. See, telling someone exactly what to say never really works the way we’d like. It comes off as stale, and […]

About the Author

David BakerEnterprise Account ExecutiveringDNA

ringDNA is a revenue acceleration platform that leverages AI to transform sales teams into high-performing revenue engines. David is an Enterprise Account Executive, helping business leaders looking to cure inconsistent sales results. He believes that in sales, efficiency and productivity are easy. Cracking the code on what's effective is the next step.