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Since the beginning of the COVID shutdown period, I’ve read 33 business books. Reading is part of my job. I interview a ton of authors on my podcast “Sales Enablement with Andy Paul.” And, unlike most podcast hosts, I pay my guests (and listeners) the respect of actually reading their books, cover to cover, before […]
Pick up nearly any food product you can find on the shelves of your local supermarket and it will be stamped with an expiration date. Best-by date. Or sell-by date. This useful bit of regulation is designed to protect consumers from products that have sat unsold on the shelves for too long at the store. […]
I’m admit to being kind of a data geek. I love KPIs, metrics and stats that reveal something new about process and the behaviors of both sellers and buyers. While I appreciate the value of data, I’ve learned the importance of keeping data in perspective. I’m aware of the limitations of data. And I’m aware […]
“Hey, could you be more salesy?” Never in my decades in sales has a customer ever asked me that. “Andy, we’d really like to buy your product. But, you’re just not salesy enough. Could you please be more salesy?” This is the one question a buyer will never ask you. That’s right. It’s the one […]
“Success is not final, failure is not fatal: it is the courage to continue that counts.” That’s one my favorite quotes from Winston Churchill. It says it all about the challenges of being in sales. You can’t win them all. Hot streaks don’t last forever. Nor do your dry spells. If you’ve been in sales […]
There’s a lot of talk these days about the future. After all, we’re in the midst of a pandemic and we have a lot of scary issues confronting us. There’s also a lot of talk about the future of sales and what some are wrongheadedly calling “the new normal.” That’s all we’re hearing from talking […]
Sales enablement shouldn’t be aimed at the lowest common denominator. If you think the objective of sales enablement is just to enable sellers to sell, then you’re missing the point. I’ve met very few sellers over the past decades who haven’t been enabled to sell. However, for the most part that weren’t enabled to achieve. […]
6 min read - April 8, 2020
Calm Your Chaos
We’re experiencing a time of unprecedented turmoil. A time of chaos. Everything feels out of control right now. Especially out of your control. It’s natural to feel anxious. I normally spend a good chunk of my life traveling for business and pleasure. Instead of catching frequent JetBlue transcontinental flights, I’m staring out the window of […]
Success is tied to your Character Sales is a competitive profession. Your success is defined by your ability to consistently defeat your competitors and overcome your buyer’s inertia. Winning also defines you. You win as a result of the habits that comprise who you are. And the sum of those habits represent your character; the […]
A couple important thoughts about Business Acumen for sellers. #1: Business acumen for sales is not about recognizing how one sales situation is similar to others you’ve encountered. Acumen is about understanding how it’s different. That’s how you uncover real opportunities in sales. The unexpected big deals. The opportunities that your competitors were too lazy […]
Summary: Instead of analyzing the opportunities in your pipeline based on how far a buyer has progressed through your sales process, assess your chances of winning their order based on the depth of your understanding of their needs, their desired outcomes and where they stand in their decision-making process. As humans we feel a burning […]
Day 6 of WFH. Well, that’s not entirely accurate. I’ve largely WFH the last 20 years since starting my company in 2000. It can be incredibly isolating to work on your own. Since salespeople tend to be social animals this can be a hard period. The initial transition period is usually not so bad. It’s […]

About the Author

Andy PaulringDNA

Bestselling author of Amp Up your Sales and Zero Time Selling, Andy Paul is #8 on LinkedIn’s list of the Top 50 Global Sales Experts to follow. With more than 170,000 followers, Andy is a highly sought-after speaker and sales sage who interviews the world’s foremost sales minds and extraordinarily interesting people to bring you strategies and insights that you can use to generate epic wins and massive value.