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Telling stories is important in sales. But, not when you’re telling them to your sales boss. For instance, fiction doesn’t strengthen a forecast. As humans, we hate ambiguity. We feel a burning need to make sense out of uncertainty. So, in situations where we don’t have a complete set of facts, we take the limited […]
You’re in the midst of an initial sales conversation with a buyer. You think things are going well. You feel like you’re making a solid connection. Then suddenly you aren’t and you don’t know why. One of the easiest ways to derail a connection with a buyer is to inadvertently make the conversation all about […]
2 min read - March 1, 2021
The Process of Planning
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – General Dwight Eisenhower You’ll notice Eisenhower didn’t say you don’t need a plan. He said the process of developing a plan was essential. It’s crucial to invest the time to think in depth about strategies, tactics and to […]
2 min read - March 1, 2021
Self-Reliance For Sellers
Self-reliance is an essential trait for a seller. In my mind, maybe the most important trait a seller can possess. It reflects an individual’s optimism and belief in their capacity to achieve great things. It’s in danger of being drowned in the sea of conformity that is sweeping sales. Here’s what self-reliance sounds like. “No one […]
Do you coach using all three levels of discovery and understanding with the sellers on your team? Three? Yes, three. An individual salesperson is really three distinct entities rolled into one: a Person, a Seller and a Competitor. Each of these personas requires a different level of understanding and communication from a manager to help […]
2 min read - February 24, 2021
Pay It Forward
You don’t have to be a manager to be a coach. In my career, some of the best coaching I received was from other sellers; my peers. In addition to helping others, peer coaching is also a great way to learn how to improve your sales skills Want to learn how to take your sales […]
Don’t let other people define you. You can achieve success on your own terms. Check out the evaluation of Tom Brady by NFL scouts prior to the NFL draft in 2000. “Poor build, Skinny, lacks great physical stature and arm strength, Lacks mobility and the ability to avoid the rush, lacks a really strong arm, […]
3 min read - February 15, 2021
Busy Much?
Being busy can create its own “busy-ness.” And distract you from the important things you need to accomplish. As Henry David Thoreau said, “It is not enough to be busy, so are the ants. The question is: What are we busy about?” Unnecessary busy work is where precious hours of every day evaporate. David Allen’s […]
I believe reading is still the most effective way to absorb new knowledge. While short form “how-to” posts on LinkedIn can have value, they are necessarily incomplete. They don’t tell the whole story. If you’ve become addicted to getting a quick “how-to” fix on LinkedIn, you’ve probably discovered that you’re missing a lot of context. Like […]
2 min read - February 8, 2021
More Sales Process
A sales process does not win deals. A seller does. It’s not your sales process that connects with a potential buyer. It’s not your sales technology that activates the interest of a prospect. Your sales process isn’t the one building trust and credibility with the buyer. Your sales tech doesn’t inspire the prospect to take […]
Sales managers often say “Janet wants to be liked by her buyers” as if that were a bad thing. Sometimes it is. However, it doesn’t need to be. Let me explain. If your motivation to be liked by your buyer is that it gives you the warm fuzzies all over from being validated by another […]
2 min read - February 2, 2021
Is Your Story Working?
Is your story working? I don’t mean your sales pitch. Or your value proposition. I’m talking about the story of you.  Everyone of us constructs a story in our minds that defines who we are, what’s important to us and what we want to achieve. So, what should you do if your story isn’t working? […]

About the Author

Andy PaulringDNA

Bestselling author of Amp Up your Sales and Zero Time Selling, Andy Paul is #8 on LinkedIn’s list of the Top 50 Global Sales Experts to follow. With more than 170,000 followers, Andy is a highly sought-after speaker and sales sage who interviews the world’s foremost sales minds and extraordinarily interesting people to bring you strategies and insights that you can use to generate epic wins and massive value.