How to Maximize a Customer’s Long-Term Financial Value, with Peter Fader [Episode 765]

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners. He’s also author of the The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value.

In this episode, Peter joins us to talk about how you can maximize a customer’s long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics or your highest-valued customers and from that develop the strategies to find and acquire more customers with similar characteristics.

Video Teaser