Whether your sales development reps are working leads from marketing lists or building their own lists of leads, they need to be able to write engaging emails. In fact, as we mentioned previously, one of the most important skills that a sales development rep (SDR) can possess is the ability to write killer prospecting emails. Many companies have found that sending an email prior to calling a prospect can deliver great results. Even if a prospect doesn’t directly respond to the email, a great email can help familiarize a prospect with your company.
To that end, the team at Tropical just put out a fantastic infographic entitled, “The Anatomy of a Great Prospecting Email.” The infographic begins with an optimized template for an sales email. Then, it reveals 9 valuable tips that your SDRs can leverage to write their own effective prospecting emails.
- Limit the length of emails to a maximum of 3 sentences.
- Personalize emails to include something personal about the prospect, such as her first name, company or job title
- Ask only one question
- Make sure emails are easy to reply to
Check out the infographic below for more tips to maximize prospecting ROI:
Are you looking to build a team of dedicated sales developments from the ground up? Or are you looking to make your sales prospecting reps even more effective? Download our free ebook How to Fast-Track Revenue with a Dedicated Sales Development Team today!