Call tracking empowers companies to truly know which marketing channels add the most value. Brands spend millions attempting to gain insight into which ads, websites, social media and search campaigns really work, but they typically miss a critical component: the inbound phone call. By integrating with Salesforce.com, RingDNA enables marketers to capture the data within their CRM, where they can report on leads, opportunities and revenue generated by inbound calls.
Track leads, opportunities and sales in Salesforce.com from virtually any source, including:
HOW CALL TRACKING WORKS
Traditionally, call tracking applications make it easy for businesses to create local and toll free numbers with a single click. Marketers can associate unique numbers with the many paths that lead your customers to picking up the phone to call you. Some customers might have found you through organic search, while others saw your ad on television. The moment a customer calls, the unique number reports the ad source based on the associated phone number.
While traditional call tracking solutions help give marketers visibility into which ad sources drive inbound calls, they leave no way to qualify the traffic from each ad sources. For example, consumer review sites might generate twice the calls as paid search, but your paid search leads might generate three times the amount of revenue.
THE RINGDNA DIFFERENCE
RingDNA’s solution for Salesforce.com gives marketers a more complete picture of the impact of every marketing effort that ends in a phone call.
But that’s just the starting point. RingDNA integrates with the Salesforce.com CRM, enabling marketers to finally close the analytics gap between ad performance and the leads, opportunities and revenues that result from inbound calls. You can finally know which paid search, TV or radio ads; which organic keywords; and which referral sites are best for your bottom line. Say goodbye to guesswork.
Align Sales and Marketing
By integrating phone metrics into Salesforce.com, marketers can see which engagements are driving the calls that lead to opportunities, sales and—most importantly—revenue. This added insight will help marketers know where to invest their budgets, enabling them to create more qualified leads. When both marketing and sales divisions use RingDNA, sales users can see, in real-time, which marketing efforts are driving the best calls.
Optimize your Adwords Campaigns
Call Tracking from RingDNA lets you see the offline impact of your SEM engagements in aggregate with your online sales data. You can finally know which keywords drive the calls that lead to revenue.
Know Which Keywords Drive Revenue
There’s little room for guessing in an effective search engine marketing campaign. Call Tracking from RingDNA allows you to know the keywords that are making your phone ring. You can therefore optimize your ad spend and content creation efforts.